FAV 5 – Recommended Reading For Smart Entrepreneurs

Hello Entrepreneurs,

Welcome to our FAV 5… recommended reading (plus one video) to help you obliterate your business goals!

The Rise of Video Marketing on Social and How It Affects Your Business
Gary Vaynerchuk

An Adventure Video to 100x Your Life
Robin Sharma

Living With Your Frustum
Seth Godin

How To Take Charge And Be Your Own Boss
By Dr. Isaiah Hankel

How to Launch a New York Times Bestselling Book
By Lewis Howes

Be amazing!

Nishi

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5 Social Media Marketing Myths BUSTED

Myths InstaWhen it comes to social media marketing, every entrepreneur has their own theories.

Some of these theories are just pure fiction.

I feel that most misconceptions about social media marketing come from business owners who are just looking for an excuse to not engage in social media, for whatever reasons they might have: they might be intimidated by the technology, they might be overwhelmed by the workload, or they might just be lazy.

Still, there’s no good excuse for jumping to false conclusions about what could arguably be the greatest revolution in publishing since the invention of the printing press.

Sick of the lies? Good! Here are five social media marketing myths… BUSTED!

1- Introverts are bad at social media marketing

Social media is social. Introverts… not so much.

So if you’re an introverted entrepreneur, you might be tempted to steer clear of social media, or even marketing all together.

But what many introverts don’t realize is that they often have many qualities that make them excellent at social media. For example, introverts tend to be great listeners and are especially good at making one-to-one connections. Read here for more Reasons Why Introverted Entrepreneurs Are Great At Social Media.

 2- It will take up ALL your time

Social media can indeed devour your valuable time and focus, but it doesn’t have to.

You just need to be strategic about how you manage your social media presence.

You can save a lot of time if you plan out your social media campaign and use an application like HootSuite to schedule your posts.

Careful though, you don’t want to completely automate your social media presence, because you don’t want to give the false impression that a lazy robot is running your company.

Find a balance between live human interaction and automated posts by scheduling your content posts and checking in 1-5 times a day to respond as a live human.

Read more here on How to Auto-Schedule Your Social Media Without Looking Like A Jerk.

3- Your competition isn’t on social media, so you don’t need to be on it either

Companies who say this have got it all backwards.

It doesn’t matter if your competition is on Instagram. What matters is… is your target on there? In fact, if your target is engaging on a particular platform and you’re not on there because your competition isn’t, consider it a blown opportunity to dominate that conversation.

4 – You need to be on every single platform

Ugh. No.

It is better to be present and fully engaged on a handful of platforms than zombie on every single platform. Do not leave accounts unattended or inactive. Do some research and find where your target is most active and go there. Move with them when they get tired of it. If you don’t know where to start, look at the Big 3 first (Facebook, Twitter and LinkedIn) and then seriously consider YouTube because it’s essentially Google.

 5 – Marketing on social media is just a trend

There’s nothing new about social media marketing.

Sure, the technology is new. But don’t be distracted by flashing lights and bells and whistles.

Social media marketing is about creating the kind of content that your preferred audience cares about. It’s about initiating and cultivating relationships. It’s about being consistent with your branding and disciplined with campaigning.

At its heart, there’s nothing magical, mythical or new about social media marketing. In fact, read more about Why Social Media Is For Old school Marketers.

Got a question about social media marketing? Share it with me in a comment below!

You can also subscribe to my free e-newsletter and free posts like this one every couple of weeks.

 

 

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FAV 5 – Recommended Articles For Smart Entrepreneurs

Hello Entrepreneurs,

Welcome to our Fav 5… recommended articles to help you annihilate your business goals!

This week…

The Force Will Awaken in 2016
By James Altucher via Facebook

35 Priceless Lessons 2015 Taught Me
Robin Sharma

Is It Too Little Butter, OR TOO Much Bread?
Seth Godin

How To Handle Psychological Warfare At Work
By Dr. Isaiah Hankel

Six Harsh Truths That Will Make You A Better Person
Via Bright Side

Be incredible!

Nishi

Sign up for my e-blast so you don’t miss out on free social media news and tips, as well as articles to boost your entrepreneural mindset!

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5 Ways to Make Your Blog More Appealing

If you write a blog as part of your business marketing strategy, you will want to do everything you can to get your blog to stand out.

Good news!

Getting noticed and read doesn’t necessarily have to be complicated. Here are a few easy tactics any entrepreneur or freelancer can use to make their business blog more appealing to the reader:Appealing INSTAGRAM

Write lists

I’ve heard many old school writers poo-poo the insurgence of list-writing as if it somehow cheapens the craft of writing. Ignore these people.

Lists are easy to read. Hey, you’re reading one right now. When readers are bombarded with written content all day and every day, you want to make sure yours is easy to devour.

Lists are on a mission. They get to the point. And they sell ideas. Write lists.

Include lots of white space

Big, dense paragraphs can be daunting to the reader. They seem to require a serious commitment.

Short, lightweight paragraphs are more inviting. They’re easy to skim through, which means they’re more likely to get read.

Use a pretty picture

Choose a great image to complement and set the tone for your blog article. This image will show up when you share links to your blog on social media, which will impact attracting (or repelling) readers.

Also, search engines like Google tend to favor articles that are accompanied by pictures.

Human beings are visual creatures and they can’t help but be drawn to an inspiring image. Your article will be more appealing and more likely to get read if you attach an inviting picture.

Compose a catchy headline

I sometimes spend more time on the headline than I do on the actual article. True story. Write a headline that captures your reader’s attention while they’re skimming through dozens (or hundreds) of headlines and use key words and phrases that are searchable by search engines like Google.

End with a bang

You want your reader to remember your article for a while, not just forget about it as soon as they’re done reading, so you should end your article on a high note.

From a marketing standpoint, it’s good to end with a call-to-action that benefits you (the writer) but if you can, make it something inspiring and uplifting that causes your reader to spring into gear.

For instance, instead of telling your reader to sign up for your email list to stay in touch, tell them to take this opportunity to change their life forever and sign up now or else they’ll regret it and miss out on free gifts. Okay, maybe that’s a little over the top, but you get the idea. Now sign up for my email list for more of this!

Need help with your blog or looking for a ghostwriter for your blog? Get in touch!

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“What Do I Write About!?” How To Find Topics For Your Blog

Writers Block INSTAGRAMWriter’s block happens to all of us. And it bites.

If you are a blogger, and particularly if you are an entrepreneur who blogs as a way to promote your business, writer’s block can be particularly terrifying. For the blogging business person, writer’s block is a literal halt to a marketing strategy, which of course will hurt business.

And we can’t have that.

Here are some fast and effective tips to help you manage writer’s block.

Don’t beat yourself up

If you’re blogging on a regular basis, your well of creativity is bound to feel a little dry at times. Writing is hard. Blogging week after week is hard. Look back at what you’ve accomplished. You’ve blogged before and you will blog again. Don’t make this hurdle bigger than it is, you’ll just block yourself even more.

Hang out with your target audience

As a blogger, you should always be conversing with your followers. Throw them some questions on Facebook or Twitter once in a while. See what’s on their mind. Blatantly ask them if they have any problems or issues they’d like your input on. You’re offering them free help, they’re going to love you (even more than they already do) for being there for them. Pick their best questions and use your answers to inspire new articles you can post in your blog. Do this and you are quite literally creating content that aligns with the needs of your followers.

Stay current

Strategically search hashtags, different social media platforms and blogs to observe what your target audience is discussing. Yes, this includes spying on your competitors… but in a nice way!

Set up a newsfeed (I use and recommend feedly.com) so you stay on top of news, trends and discussions. By staying current, you’ll never run out of questions to answer or topics to discuss on your business blog.

Keep an ongoing list

You might think you don’t get ideas, but you get ideas. You just forget you get ideas. That’s because ideas like to come at us at inconvenient times. Like in the shower, or while we’re driving, or in the middle of a one-sided conversation with a boring person. Make it impossible for a great idea to slip away by keeping post-its, phone apps, tiny notebooks – whatever it takes – at the ready in every environment you encounter throughout your day. Be manic about this.

Don’t break the chain

Business blogging is like any other habit; the more often you do it, the easier it gets. Designate a day of the week and set aside time for blogging. Treat blogging like going to the gym, brushing your teeth, or getting your kids off to school on time: it’s non-negotiable. Do it at the same time of day, same day of the week, week in and week out, so that it becomes a habit you can almost take for granted.

As an entrepreneur you blog because it builds your business, so don’t wait for inspiration to hit you. Do it because it is an intentional part of your work week.

Need help with your blog or looking for a ghostwriter for your blog? Get in touch!

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FAV 5 – Recommended Articles For Sharp Entrepreneurs (Dec 8, 2015)

Favorite Five (2)Welcome to our Fav 5, recommended articles to help you annihilate your business goals!

This week…

There’s Nothing Sexier Than a Passionate, Hard-Working Entrepreneur
Jordan Gray (via Entrepreneur)

How To Get Refocused After A Negative Event
Dr. Isaiah Hankel

How to Easily Create Valuable, Meaningful Video Content
Matt Aunger (via Entrepreneur)

50 Free Headline Fonts Built For Impact And Audience Engagement
Caitlin Jordan (via Canva)

11 authors’ strategies for overcoming writer’s block
Marilyn La Jeunesse (via Mashable)

Hope you are having an impeccable week!

Nishi

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How to Blog Like an Entrepreneur

How to BLOG Like an(1)There’s blogging and then there’s business blogging.

With blogging, there are no hard and fast rules, you can basically do whatever you want.

But if you’re an entrepreneur and want to use a blog as part of your marketing strategy, it’s good to know that there are some practices that have been proven to get you results.

Here are a few low-tech and no-nonsense ways you can get better performance out of your business blog:

Know who you’re talking to

As a business owner, you need to have a handle on your brand and that means knowing your target audience inside and out. Knowing you readers will determine the content and tone of your blog. If you struggle with this right off the bat, everything else is going to flounder.

Fix problems

Your blog should always be helping someone, specifically, your target audience. Give advice, offer your incredible expertise, so your readers are glad (even relieved) they have your blog to look to for guidance. If all you’re doing is promoting your product, your service, your event, you, you, you then you’re not really giving your target a real reason to donate their time and focus.

Engage

Invite conversation, ask questions, and be open to opinions and feedback. Communicate as much as you can with your audience; not only will it help you learn more about them, it will make them know that you care about them.

Look good

It is very easy to publish a blog nowadays… it’s almost too easy! It’s tempting to throw something together without much thought, but the truth is, you don’t want to get sloppy. You’re a business. Even a meaningless typo can chip away at your credibility if you’re not careful.

Choose nice pictures, proofread like a maniac, and make sure your blog looks appealing on devices as well as desktop computers. Use web-safe colours, easy-to-read fonts, and maintain an uncluttered, easy-to-follow design that loads up quickly.

One of my favorite blogs started cluttering up their page with advertising that kept crashing the browser on my phone. It might be my phone’s fault. I don’t know and I don’t care. I just don’t read that blog anymore. See what happened?

Be consistent

Your blog topics should follow along the same vein. Don’t try to be everything to everyone, because that will just make your blog bland and boring. You won’t stand out with this approach. If you’re a new blogger, this might take you some time to hone, so don’t be too hard on yourself in the beginning.

Be easy to find

This is no time to play hard to get! Use everything from your print marketing, your email signature and social media to point to your blog. If you’re feeling shy, think about all the times your friends posted pictures of their babies and pets and coffee art online. Is your blog more interesting than their sandwich? If better be! Post it!

Call-to-action

A call-to-action is a succinct message telling your reader to do something. Now that you’ve given them advice and helped them get through their day, you can ask them for a small solid. It could be something like:

  • Subscribe to my email blast!
  • Leave me a comment!
  • Follow me on Instagram!
  • Send me a selfie!
  • Buy my product!
  • Write me a testimonial!
  • Give me 5 stars!
  • Buy my book!

You get the idea. Now subscribe to my email list if you found this helpful, please :)

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