Are you on the fence about blogging for your business? Here are ten super-fantastic reasons why you should go for it:
- Blogging improves your website’s SEO (search engine optimization). Search engines (such as Google) prefer sites that are constantly being updated with new content as opposed to unchanging, “static” sites.
- Blogging positions you as an expert in your industry.
- Blogging will help you engage and grow a following, as opposed to advertising and spamming a not-so-eager audience.
- Blogging helps you build credibility in the eyes of potential buyers. Imagine if you found two suppliers online: Supplier 1 has a loyal following and offers free information and tips on a regular basis, in addition to a description of their products of services and contact information. Supplier 2 has a static site offering only advertising and contact information. Which one would look more tantalizing to a potential buyer?
- Blogging forces you to stay on top of your game. You’ll need to keep a lookout for new trends, new technologies and advancements in your industry. Experts become bloggers and bloggers become experts.
- It’s fun! You’ll be surprised at how much you know about something you’re passionate about. And it will build confidence (if you don’t have enough already).
- Blogging allows you to test drive content for seminars, classes, video tutorials, infographics and other materials you might be thinking of creating down the line. Think of your blog subscribers as a mini focus group. Pay attention to their reactions and comments.
- Blogging is great for networking: you can feature guest bloggers, interviews, follow people who comment and share… you’ll be amazed at who you meet and how easy it is to stay in touch with industry pros.
- Blogging gives your target demographic a real reason to keep coming back to you, so you’ll stay on top of their minds.
- Blogging will get you more business. And it costs way less than advertising. It just takes some time and thought.
Can you think of any other reasons why blogging is good for you and your business? Comment below and share with the rest of us!
- What’s stopping you writing a business blog? (marketing.yell.com)
- What is a business blog anyway? (marketing.yell.com)
- Five reasons why every small business should have a blog (marketing.yell.com)