Mind-Blowing Statistics to Get You Business Blogging!

Need a kick in the pants to get started on that business blog? Here are some pants-kicking statistics to get you moving!

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  • Companies that blog have 55% more website visitors (HubSpot)
  • B2C companies that blog get 88% more leads per month than companies that don’t (HubSpot)
  • B2B companies that blog get 67% more leads per month than companies that don’t (HubSpot)
  • 71% of survey respondents say blogs affect their purchasing decisions (HubSpot)
  • 81% of companies consider their blogs “useful,” “important,” or “critical”. (Source: Hubspot)
  • Once you write 21-54 blog posts, blog traffic generation increases by up to 30%. (Source: TrafficGenerationCafe)
  • Among those who use e-mail marketing, companies that  blog get twice as much traffic from their email than those who don’t. (Source:  HubSpot)
  • 60% of consumers feel more positive about a company after reading custom content on its site. (Source: Content Plus)
  • Brand engagement rises by 28% when consumers are exposed to both professional content and user-generated product video. (Source: comScore)
  • 90% of consumers find custom content useful,  78% believe that companies behind content are interested in building good relationships. (Source: TMG Custom Media)
  • 78% of chief marketing officers think custom content is the future of marketing. (Source: Hanley-Wood Business Media)

Now get out there and blog like a demon!

FYI, I gathered most of these stats from Writtent’s 45 Reasons to Blog and HubSpot’s e-book An Introduction to Business Blogging, in case you want to be rockstar and read more on the subject.

Need help starting or finessing your blog? Need a ghost writer? Get in touch, I’m here to help!

Yours truly,

Nishi

About Nishi

Ghost Blogger, Social Media Trainer, Business Owner, Mom, Coffee Addict, Movie Junkie, Cat Protector, Bad Swimmer, Aspiring Novelist and Novice Runner www.NightDay.ca
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