Mind-Blowing Statistics to Get You Business Blogging!

Need a kick in the pants to get started on that business blog? Here are some pants-kicking statistics to get you moving!blog stats

  • Companies that blog have 55% more website visitors (HubSpot)
  • B2C companies that blog get 88% more leads per month than companies that don’t (HubSpot)
  • B2B companies that blog get 67% more leads per month than companies that don’t (HubSpot)
  • 71% of survey respondents say blogs affect their purchasing decisions (HubSpot)
  • 81% of companies consider their blogs “useful,” “important,” or “critical”. (Source: Hubspot)
  • Once you write 21-54 blog posts, blog traffic generation increases by up to 30%. (Source: TrafficGenerationCafe)
  • Among those who use e-mail marketing, companies that  blog get twice as much traffic from their email than those who don’t. (Source:  HubSpot)
  • 60% of consumers feel more positive about a company after reading custom content on its site. (Source: Content Plus)
  • Brand engagement rises by 28% when consumers are exposed to both professional content and user-generated product video. (Source: comScore)
  • 90% of consumers find custom content useful,  78% believe that companies behind content are interested in building good relationships. (Source: TMG Custom Media)
  • 78% of chief marketing officers think custom content is the future of marketing. (Source: Hanley-Wood Business Media)

Now get out there and blog like a demon!

FYI, I gathered most of these stats from Writtent’s 45 Reasons to Blog and HubSpot’s e-book An Introduction to Business Blogging, in case you want to be rockstar and read more on the subject.

Need help starting or finessing your blog? Need a ghost writer? Get in touch, I’m here to help!

Yours truly,


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About Nishi

Blogger, Social Media Trainer and Strategist, Ghostwriter, Business Owner, Mom, Coffee Addict, Insomniac, Bad Swimmer, Aspiring Novelist and Runner www.NightDay.ca
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