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About Nishi

Video Editor, Business Owner, New Mom, Movie Addict, Cat Protector, Aspiring Screenwriter, Bad Swimmer.

Mominar: “I Want to Shoot My Baby!”

Posted on May 18, 2012

Those of you with babies (or nieces, nephews, grandchildren, etc.) might be interested to know that I’ll be hosting a “Mominar” next week. It’s a fun, interactive workshop where we’ll share tips and tricks on taking better photos of your … Continue reading →

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What 3 Celebrities Can Teach Us About Social Networking for Business

Posted on May 16, 2012

I have a confession to make. I’m a bit of a fangirl when it comes to Hollywood. So when I’m not using social media for business, I’m using social media to catch up with my favourite celebs. Believe it or … Continue reading →

Posted in Facebook, Twitter | Tagged , , , , , , , | 2 Comments

eBook Recommendation: HubSpot’s “How to Use Pinterest for Business”

Posted on May 7, 2012

Pinterest’s skyrocketing popularity has a mass of eager, social media-savvy business owners trying to figure out ways to use Pinterest to their advantage. But unless your business involves crafts or wedding cakes or something that easily lends itself to visual … Continue reading →

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Blog Clog? 5 Ways to Unlock Writer’s Block

Posted on April 19, 2012

Blogging for business is a great way to get noticed but sometimes coming up with original content week after week can be difficult. Here are a few tips to combat writer’s block if (and when) it rears its ugly head: … Continue reading →

Posted in Blog | Tagged , | 2 Comments

10 Reasons to Blog

Posted on April 12, 2012

Are you on the fence about blogging for your business? Here are ten super-fantastic reasons why you should go for it: Blogging improves your website’s SEO (search engine optimization). Search engines (such as Google) prefer sites that are constantly being … Continue reading →

Posted in Blog | Tagged , , , , , , | 2 Comments

Employers CANNOT ask you for your Facebook password… in Canada

Posted on April 5, 2012

There’s been some trouble brewing lately in the wonderful world of social media. It seems some employers feel it is in their right to demand that their employees (or potential employees) surrender their Facebook passwords. Employees socializing on Facebook and … Continue reading →

Posted in Facebook | Tagged , , , , , , , | 1 Comment

4 Ways to Use Video to Promote Your Event

Posted on March 22, 2012

If part of your business entails planning events (networking soirees, launches, seminars, performances, unveilings, drum circles, quilting bees, you name it), consider hiring a professional crew to capture your next event on video. A well-crafted video will not only make … Continue reading →

Posted in Event, Videos, YouTube | Tagged , , , , , , , | 1 Comment

Kony 2012 is a Lesson in Viral Video Marketing

Posted on March 13, 2012

Last week, the charity Invisible Children unleashed their viral video, Kony 2012. If you haven’t yet seen the 30-minute documentary, you’ve probably at least heard of it by now: so far, the video has received over 74 million hits on … Continue reading →

Posted in Videos, YouTube | Tagged , , , , , , | 4 Comments

Marketing Your Business With a Facebook Page? Better Get Ready for Timeline!

Posted on March 5, 2012

Heads up! Remember when Facebook changed the look of your wall and profile by introducing Timeline a little while ago? Still shook up about it? Well,  hold onto your apps because Facebook Timeline for Pages will soon be kicking in. … Continue reading →

Posted in Facebook | Tagged , , , , | 4 Comments

What’s the point of Twitter #Hashtags?

Posted on February 25, 2012

I’ve noticed that many of my social media clients who are just starting out on Twitter are completely perplexed by hashtags: “What’s a hashtag and when do I use them?” Here’s a quick rundown: this is a hashtag symbol: “#” … Continue reading →

Posted in Twitter | Tagged , , , , , , | 2 Comments