Author Archives: Nishi

About Nishi

Ghost Blogger, Social Media Trainer, Business Owner, Mom, Coffee Addict, Movie Junkie, Cat Protector, Bad Swimmer, Aspiring Novelist and Runner www.NightDay.ca

What’s the Ideal Length for a Blog Post?

Small business blogs come in all shapes and sizes, which leaves many new bloggers wondering, “what is the ideal length for a blog post?” The answer… There is no ideal length. First and foremost, your post needs to be as … Continue reading

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Why Share Other People’s Social Media Content?

As an entrepreneur using Facebook, Twitter and other social media for marketing purposes, your major concern should be coming up with awesome original content to share with your followers. But don’t forget about sharing other people’s content too. Sharing other … Continue reading

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3 Harsh Truths About Social Media Marketing

If you’re a small business owner getting ready to launch (or re-launch) a social media marketing campaign, get ready for a roller-coaster ride of emotions. At first you may think, “Hey, social media is free and easy, what could possibly … Continue reading

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4 Super Easy Ways to Kickstart Your Small Business Marketing

If you’re thinking of rejuvenating your small business marketing efforts, here are some ideas that will help kickstart things: get to some networking events and grow your referral marketing team brush up on social media and improve your online presence … Continue reading

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How to Blog More Efficiently

While maintaining a blog for your small business reaps tons of rewards, I’m not going to lie – blogging with consistency can feel like a monumental task at times. After all, we’re small business owners, we have a lot going … Continue reading

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Has CASL Killed Your Email Marketing List?

Now that Canada’s Anti-Spam Legislation (CASL) has been unleashed, I have had several small business owners and email marketers asking me if the email lists they’ve been nurturing over the past few years are now considered illegal because they haven’t … Continue reading

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