Author Archives: Nishi

About Nishi

Ghost Blogger, Social Media Trainer, Business Owner, Mom, Coffee Addict, Movie Junkie, Cat Protector, Bad Swimmer, Aspiring Novelist and Novice Runner www.NightDay.ca

3 Harsh Truths About Social Media Marketing

If you’re a small business owner getting ready to launch (or re-launch) a social media marketing campaign, get ready for a roller-coaster ride of emotions. At first you may think, “Hey, social media is free and easy, what could possibly … Continue reading

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4 Super Easy Ways to Kickstart Your Small Business Marketing

If you’re thinking of rejuvenating your small business marketing efforts, here are some ideas that will help kickstart things: get to some networking events and grow your referral marketing team brush up on social media and improve your online presence … Continue reading

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How to Blog More Efficiently

While maintaining a blog for your small business reaps tons of rewards, I’m not going to lie – blogging with consistency can feel like a monumental task at times. After all, we’re small business owners, we have a lot going … Continue reading

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Has CASL Killed Your Email Marketing List?

Now that Canada’s Anti-Spam Legislation (CASL) has been unleashed, I have had several small business owners and email marketers asking me if the email lists they’ve been nurturing over the past few years are now considered illegal because they haven’t … Continue reading

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How To Grow Your Email List Using Facebook

Are you a small business owner? Do you send email newsletters as part of your marketing strategy? Do you use Constant Contact to manage your email list and publish your e-newletter? Are you also on Facebook? If you answered yes … Continue reading

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Size Matters: Updated Social Media Image Specs

Heads up! Facebook is rolling out a new look this month. If your business is on Facebook, you’ll want to make sure your images (profile, cover, previews, app icons, etc.) meet the right specifications so that they look their best. … Continue reading

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Reluctant Blogger, What’s Holding You Back?

When I was six, I was introduced to the deep end of a swimming pool. As I stood there by the edge of the pool for what seemed like a REALLY long time, I must have imagined every possible thing … Continue reading

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