Author Archives: Nishi

About Nishi

Ghost Blogger, Social Media Trainer, Business Owner, Mom, Coffee Addict, Movie Junkie, Cat Protector, Bad Swimmer, Aspiring Novelist and Novice Runner www.NightDay.ca

Has CASL Killed Your Email Marketing List?

Now that Canada’s Anti-Spam Legislation (CASL) has been unleashed, I have had several small business owners and email marketers asking me if the email lists they’ve been nurturing over the past few years are now considered illegal because they haven’t … Continue reading

Posted in Email | Tagged , , , , , | 2 Comments

How To Grow Your Email List Using Facebook

Are you a small business owner? Do you send email newsletters as part of your marketing strategy? Do you use Constant Contact to manage your email list and publish your e-newletter? Are you also on Facebook? If you answered yes … Continue reading

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Size Matters: Updated Social Media Image Specs

Heads up! Facebook is rolling out a new look this month. If your business is on Facebook, you’ll want to make sure your images (profile, cover, previews, app icons, etc.) meet the right specifications so that they look their best. … Continue reading

Posted in Facebook, LinkedIn, Pinterest, Twitter, YouTube | Tagged , , , , , , , , | 2 Comments

Reluctant Blogger, What’s Holding You Back?

When I was six, I was introduced to the deep end of a swimming pool. As I stood there by the edge of the pool for what seemed like a REALLY long time, I must have imagined every possible thing … Continue reading

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Email Marketing and Spam Laws in Canada

This post is about two of my favorite things: spam and the law. Haha! Ok, but seriously now… Small business owners who use email as a marketing tool will want to pay close attention to Canada’s Anti-Spam legislation, the majority … Continue reading

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How to Get More Reach With Your Facebook Event

Using social media to promote your small business’s event? Creating a Facebook Event for your launch party, workshop, seminar, bootcamp, activity, book-signing, class, screening, networking event, performance, or what-have-you is a great way to spread the word and get people … Continue reading

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How to be Amazing at Email Marketing

In a world of Facebook, Twitter, and blogs, using email to market your small business may seem about as archaic as using a courier pigeon these days. But don’t underestimate the power of a really carefully thought out e-newsletter or … Continue reading

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6 Steps to Your Business’s Social Media Strategy

Ready to launch or revamp your small business’s social media strategy? Good for you! Here are 5 steps to get you rolling: 1) Define Your Goal(s) – What would you like to accomplish by putting your business on Facebook, Twitter, … Continue reading

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When is the BEST Time to Post on Facebook?

If you’re posting on Facebook for your small business, then you’ve undoubtedly wondered, “When is the best time of day to post my incredibly valuable content on Facebook?” And if you’ve wondered this, you’ve probably Googled this question and done … Continue reading

Posted in Facebook | Tagged , , , , , , , , | 6 Comments