Author Archives: Nishi

About Nishi

Blogger, Social Media Trainer and Strategist, Ghost Writer, Business Owner, Mom, Coffee Addict, Insomniac, Bad Swimmer, Aspiring Novelist and Runner www.NightDay.ca

We’re at Author Summit!

We are at Author Summit today! If you’re a self-published author (or thinking of becoming one), come by and be sure to visit our table! I’ll be happy to answer any questions you might have about using social media to … Continue reading

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How to Use Twitter Like an Entrepreneur

When it comes to Twitter, do your tweets soar like eagles or tank like turkeys? For all its simplicity, Twitter still seems to mystify a lot of entrepreneurs who want to use it to promote their businesses. So what separates … Continue reading

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Protect the Cow: How to Give Great Content Without Giving It ALL Away

It’s no secret to small business owners that offering quality content on blogs, social media and via email is a reliable way to build a fan-base of clients and potential clients. And now that content is available everywhere, be it … Continue reading

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How to Use LinkedIn Like an Entrepreneur

LinkedIn is like the designated driver of social media. As small business owners, we’re glad to have it, but… boring. The thing to remember about LinkedIn is that it was originally created for job-seekers, not entrepreneurs. So if you’ve experienced … Continue reading

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Does Your Social Media Strategy Need a Wake-Up Call?

Not sure if your small business’s social media campaign is hitting its mark? Consider giving your social media marketing strategy a wake-up call by asking a few simple questions: Do you have a goal? It all starts with a goal. … Continue reading

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Is Instagram the Next Big Marketing Thing?

If you’re a social media nerd, you’ve probably heard by now that Instagram has more monthly active users than Twitter. And if you’re a social media nerd, you also know this is pretty huge news. If you’re a small business … Continue reading

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What’s the Ideal Length for a Blog Post?

Small business blogs come in all shapes and sizes, which leaves many new bloggers wondering, “what is the ideal length for a blog post?” The answer… There is no ideal length. First and foremost, your post needs to be as … Continue reading

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