How To Hire A Social Media Manager

Launching and executing a social media marketing campaign to promote your business can be a big job, but it is definitely worth the effort.

According to Social Media Examiner’s 2017 Social Media Marketing Industry Report:

  • The top two benefits of social media marketing are increasing exposure and increasing traffic.
  • A significant 88% of all marketers indicated that their social media efforts have generated more exposure for their businesses. Increasing traffic was the second major benefit, with 78% reporting positive results.
  • Most marketers are using social media to develop loyal fans (69%) and gain marketplace intelligence (66%).
  • A significant 64% of marketers are using social media for 6 hours or more and 41% for 11 hours or more weekly.
  • It’s interesting to note that nearly 20% of marketers spend more than 20 hours each week on social media.

So basically, the report points out that spending just 6-11 hours a week can reap major positive results for a business. Also, companies that have been engaging on social media longer tended to invest more time on social media because they were happy with the return on their investment.

Conclusion: spending time on social media is a worthwhile investment when marketing your business.

But, let’s get real – what entrepreneur has 6-11 hours to spare in any given week?

A typical social media marketing campaign for any given business can be pretty involved. It can require writing and curating content, shooting and editing videos and photos, graphic design, networking, project management, and keeping up with new media trends.

Not every business owner has time for all this, so they hire a Social Media Manager to take the reins and handle these various tasks.

But then the entrepreneur is faced with a new dilemma.

Everyone and their Uncle Bob is calling themselves a Social Media Manager these days.

How do you know which Social Media Manager is right for you and your business?

How do you spot a good one?

What are the questions to ask?

What should you look for when hiring a Social Media Manager?

These are all good questions.

If you are in the market for a Social Media Manager, here are three ways to make sure you hire the right person…

Beware of social media agencies that offer suspicious guarantees.

If your potential Social Media Manager guarantees you anything that sounds too good to be true, don’t buy it.

Run.

Run hard.

And run far.

What I mean by “too good to be true” is if they guarantee a certain number of likes or followers for any of your social media platforms.

I know what you’re thinking. “Wow, a guarantee of 100,000 likes on my Facebook page or I get my money back, what have I got to lose?”

Everything. You’ve got everything to lose.

There are several things wrong with a guarantee like this.

First, having lots of likes and followers is not a true indication of success. You can have a million likes and followers but if they’re not buying your product or service, what do you care? Do you want to be popular or do you want to grow your business? As a business owner, you need to decide, because these are two very different things.

Having a ton of followers does not mean you are going to increase sales, necessarily.

Furthermore, this guarantee is major red flag because no one in their right mind is going to make such a grandiose guarantee unless they are up to something, by which I mean… wait for it… they are buying you fake likes and followers. Most likely, they will ask for an advance or deposit before they begin “work” for you and they’ll buy a bunch of fake followers and *poof* you’ll have a million likes.

But you’ll have no sales.

And you’ll have no engagement.

Wait, it gets worse.

Social media platforms, like Instagram and Facebook, will actually punish you for having suspiciously large numbers of followers with limited engagement, and so their algorithms will work against you and hurt your visibility.

That’s right – having tons of fake, inactive followers will HURT your social media campaign. You are better off with fewer, but more authentic, followers.

If you don’t care about having an engaged following on social media and you just want a lot of followers for the sake of superficial appearances (frowny face!), then I recommend Googling “Buy Facebook followers” and cutting out the middle man all together.

You don’t need a Social Media Manager or a fancy marketing agency to earn meaningless vanity numbers… you just need a credit card.

Have a real goal when it comes to your business’s social media.

Set real goals for your social media marketing efforts.

Set goals that can be measured.

Be super clear about your goals when communicating with your Social Media Manager.

An example of a real goal that can be measured is an increase in the number ebook downloads.

This is a real goal because not only can it be counted, but it also drives qualified, meaningful traffic your way, builds rapport through your brand, and captures your desired target’s contact information for future engagement.

Now you’re growing your following in a meaningful way, as opposed to growing a useless legion of fake followers.

Get a social media manager who is clearly in it for the long haul.

Social media marketing is a long haul.

Very rarely is anyone an overnight success on social media.

In most cases, it takes discipline and consistency.

To make things even more exciting, the social media landscape is constantly changing. Whatever is trendy and effective today could be gone tomorrow.

Your Social Media Manager should be able to anticipate and respond to the forever evolving social media scene pertaining to your business. They should be fully prepared to try new things and change things up periodically. This isn’t flakiness… this is what taming the wild, unpredictable beast that is social media marketing is all about!

Hiring a Social Media Manager for your business can be a daunting task. Make sure you hire someone who doesn’t make false guarantees and empty promises. Having millions of likes and followers is not a true indication of success on social media. Hire a Social Media Manager who is more interested in growing your business and raising your brand’s profile, as opposed to growing meaningless vanity numbers. Have a measurable goal that your Social Media Manager can execute. And finally, hire a Social Media Manager who will be dedicated and consistent for the long haul.

Get my free ebook, “How to Blog Like an Entrepreneur” now – CLICK HERE!

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FAV 5 Recommended Reading For Smart Entrepreneurs (June 19th, 2017)

Hello Entrepreneurs,

Welcome to our FAV 5… recommended reading/watching to help you obliterate your business goals!

How the World’s Most Successful People Battleproof Their Brains [VIDEO]
Robin Sharma

A Professional Stumbler
Seth Godin

How To Lose Self-Respect [VIDEO]
Dr. Isaiah Hankel

How To Find a Wonderful Idea [VIDEO]
OK Go – Ted Talk

Snapchat Marketing Features, Facebook Video Covers, and Twitter Changes
Social Media Examiner

Be amazing!

Nishi

Get my free ebook, “How to Blog Like an Entrepreneur” now – CLICK HERE!

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How To Repurpose Social Media Content

No business can expect to have a great social media presence without great content.

Content is everything.

Content is king.

Without great content, you are likely wasting your time on social media.

However, as an entrepreneur, you might find that coming up with consistently great content on a regular basis to be a daunting task.

Content creation can start to feel like running another business altogether.

Which is why many business owners hire a social media manager to produce and manage their social media content.

Even then, coming up with fresh new content every week may seem implausible.

How do some businesses come up with new blogs, memes, videos, podcasts, webinars, and ebooks every week? Where do they find the time?

Easy. They repurpose old content.

Repurposing just means giving new life to old content by reinventing it: possibly in a new media format, or refining or editing it so that it looks new again.

Repurposing content may feel a bit like cheating at first, but really it isn’t. Especially when you think about the fact that any piece of content needs to make anywhere between 7-21 impressions in order to have an impact on your target audience.

That means, your tweet, your live video, your blog update, and your whatever-it-is needs to cross paths with your intended audience 7-21 times (depending on which research you choose to listen to) before they obey your call-to-action, which can be as simple as downloading a free ebook or liking your page.

Here are just a few ways you can easily create new content from your old, existing content…

Turn your blog into a video marketing campaign.

With some minor editing, almost any blog post can serve as a script for a brand new video, which can then be shared on YouTube or any relevant social media platform.

Video tends to outperform written or graphic content across the board, so reinventing your old blog articles as new videos is just good marketing strategy.

For one thing, videos attract larger audiences than other media. Insivia reports that 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.

Promotional videos are also very engaging and super easy to share. According to Responsive Inbound Marketing, social video generates 1,200% more shares than text and images combined.

If you have been business blogging for some time, you’ve already done much of the work needed to create a social video marketing campaign and are in a prime position to jump on this soaring marketing trend.

Transcribe your videos.

Conversely, if you’ve been creating video content but could use more written content, consider transcribing your videos.

Transcribed videos can be used in many ways: they can be turned into blog posts, or photo captions on Facebook and Instagram, for instance.

Transcribing videos is a tedious process, which is why most people don’t bother with it. However, what many business owners don’t realize is that online transcription services, such as Rev.com are readily available at a very reasonable rate.

It’s a small investment that can reap big rewards.

Compile your best blog articles into an eBook.

Every entrepreneur should consider publishing an eBook.

You may or may not have ever considered being an author, but the truth is, as a business owner, you likely have a ton of knowledge that is worth sharing with others.

What’s more important, is that this knowledge, packaged in the form of an ebook, can help you help others AND grow your business.

When my free ebook, “How to Blog Like an Entrepreneur” was first unleashed, I fully expected it would help me grow my business, but I was surprised at how quickly it got me noticed and how much it raised my profile. Now I wish I had published it sooner.

An eBook offers tremendous value to your audience, and it will help position you as an expert in your industry.

The best part is, writing an ebook doesn’t have to be complicated.

If you have been business blogging for a while, you can easily compile some of your best, most popular blog articles, and repackage them as an ebook.

Turn your eBook into a webinar.

If you’ve got a hot eBook on your hands, consider repurposing it into a webinar.

You can pre-record a webinar, or even better, host a live webinar.

Live webinars are a great way to offer real value to your audience, as well as grow your audience.

Hosting a webinar immediately gives you credibility as an expert in your field, as it is an opportunity for you to answer questions and engage with people who are interested in your content.

Behold the power of native videos.

Most companies upload their videos to YouTube, which is a very smart move for many reasons.

YouTube is a free and easy way host and share videos from your marketing campaign, as well as engage with your audience.

Furthermore, YouTube is the world’s second-largest search engine, which means it offers you great potential to grow your audience if your video content is great.

That said, did you know that it is worth your while to repurpose these videos and upload them directly to various social media platforms?

This is known as keeping your videos “native” to their respective social media platform.

“Native videos” is the term given to videos that are uploaded directly to a specific social media platform, such as Facebook, because that video is now “native” to Facebook, and not linked via YouTube, or some other third party.

Native Facebook videos – by virtue of being native – get more reach than non-native videos.

For some social media platforms, such as Twitter and Instagram, you might need to edit your videos down to shorter lengths so that they fit within restrictions.

Adding titles and closed-captioning to the new versions of your repurposed videos has also proven to be effective and worthwhile.

Simply by making a few editorial changes, and re-uploading to keep videos native to their respective platforms, you can make old videos new again and extend your reach on social media.

Without killer content, it is virtually impossible to build a meaningful social media presence for your company. Constantly coming up with fresh new content on a regular basis can be a demanding job. Fortunately, there are many ways you can repurpose old content so that it appears new again. You can use old blog posts as scripts to create new videos. You can have your videos transcribed and create new written content from the transcriptions. You can compile your best blogs into an eBook, and then repurpose your eBook to create a live webinar. And finally, you can recut old YouTube videos and upload them to different social media platforms so that you can reap the proven benefits of native video.

Get my free ebook, “How to Blog Like an Entrepreneur” now – CLICK HERE!

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FAV 5 Recommended Reading For Smart Entrepreneurs (June 6th, 2017)

Hello Entrepreneurs,

Welcome to our FAV 5… recommended reading/watching to help you obliterate your business goals!

The 7,000 Ferraris Philosophy [VIDEO]
Robin Sharma

The right effort of generosity
Seth Godin

3 Things To Stop Worrying About [VIDEO]
Dr. Isaiah Hankel

How Successful People Think [VIDEO]
Gary Vaynerchuk

Learn how to love talking in public
John Converse Townsend, Fast Company

Be amazing!

Nishi

Get my free ebook, “How to Blog Like an Entrepreneur” now – CLICK HERE!

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What Does A Social Media Manager Do?

Have you ever considered hiring a Social Media Manager for your business?

Or are you like many entrepreneurs, who are not really clear on what it is that a Social Media Manager does?

It’s okay to be unclear.

Social Media Managers come in many different forms.

Sometimes they’re called Social Media Strategists, or Social Media Specialists, or Social Media Gurus, or Social Media Ninjas… it can get a little vague and overwhelming.

And with good reason.

After all, just a few years ago, Social Media Managers didn’t even exist.

They weren’t really a thing.

You couldn’t take a college course in social media, or graduate from an accredited university with a Major in Social Media Studies.

We’re just now starting to get a handle on what it means to be a Social Media Manager, and the important role this job plays in business.

All this confusion can make it daunting for a business owner looking to hire a social media manager, or intending to take on that role themselves.

So… what does a Social Media Manager do, anyways?

That’s a good question.

Some people think that all Social Media Managers do is hang around on Facebook or randomly Tweet all day. 

But there’s much more to it than that.

If you’re thinking of hiring a Social Media Manager, or if you are thinking of filling that role yourself, be aware that a Social Media Manager actually plays many roles and requires diverse skills and knowledge.

Here are just a few of the roles that a Social Media Manager for any company can be expected to take on day-to-day…

Writer

A Social Media Manager needs to be able to write sparkling copy. They may or may not be involved with creating original blog content, but at the very least, they are going to have to write posts, captions, and catchy headlines.

A great writer is creative, compelling, and concise. Remember that often times, space for text on social media is limited. So you need a writer who knows how to get to the heart of a story very quickly, and inspire followers to click links, read further, subscribe, or follow any other calls to action with immediacy.

Also, you definitely don’t want someone with poor grammar and spelling writing for your social media campaign. Typos and errors are pretty acceptable on personal social media, but when it comes to representing your business on social media, sloppy writing is going to make your business look unreliable and unprofessional.

Photographer / Photo Editor

Thanks to smart phones, photography for social media doesn’t have to be overly complicated.

Nevertheless, you still want to make sure that the responsibility of photographer (and subsequently photo editor) goes to a Social Media Manager with a good eye, a steady hand, and a knack for capturing the right moment. They also need to have access to a great camera phone.

That said, when it comes to photography, nothing can replace a professional photographer with high-end gear. Depending on the nature of your product or service, quality images might be the backbone of your social media presence, in which case, don’t compromise the integrity of your brand with mediocre photography.

For example, the food and fashion industries often require gorgeous images in order to have impact – it’s just something that has become expected, at least from bigger companies. If you want to represent your company as a high-end business, by all means go big with your photos, but if you are a smaller business and need to save your marketing budget for other things, you can fare well with a skilled Social Media Manager behind a camera phone or quality camera.

Videographer / Video Editor

Video is becoming increasingly more important to a business’s social media presence.

Incorporating video into your social media presence will attract and engage a larger audience.

Therefore, you should have a Social Media Manager who not only knows the ins and outs of producing a great video (scripting, shooting, and editing), but is also knowledgeable about how to leverage video on social media.

As with photography, if you want your brand to rise to the next level, it is in your best interests to hire a professional videographer, but if the occasion doesn’t call for one, make sure your Social Media Manager is equipped and skilled to take on video production.

Graphic Designer

Creating memes, resizing logos, designing ads, adding captions to images… all just another day in the life of a graphic designer – oops… I mean, Social Media Manager.

Each social media platform has its own set of image requirements, and if you want your images to look their best (and you do), you will make sure that your Social Media Manager has the capability to resize, crop, and edit the resolution of any image that comes their way.

A poorly represented image on social media will tarnish your brand in much the same way substandard writing, photography, or videography will.

Branding/Marketing Specialist

Branding, in basic terms, is your business’s reputation.

In other words, branding is everything.

Your Social Media Manager must have a deep understanding of your company’s brand if you are to allow them to create and manage content on social media on your business’s behalf.

This means, they should be able to identify your target audience, know how to communicate with this audience, and know exactly how your business fixes problems experienced by this audience. 

Branding and social media have a symbiotic relationship, in that your company’s social media presence must align with your branding, and your branding will evolve in accordance with the reactions you get on social media.

Networker

A big part of maintaining a business social media presence is creating and maintaining relationships – in other words, networking.

Social Media Managers network on social media with your target market, your clients, your suppliers, your referral partners, and anyone else they can find on social media.

Networking requires finesse and an understanding of how to bring value to the table, in order to forge and maintain meaningful relationships that are mutually beneficial.

Customer Service Representative

Your clients and potential clients will likely want to engage with your business on social media in order to ask questions and post testimonials or complaints. 

Customer service is an art that requires tact, communication, and etiquette.

Make sure the person managing your company’s social media presence exhibits the patience and politeness required to handle delicate situations.

New Media Nerd

The social media landscape is not only relatively new, but it changes often.

Your Social Media Manager needs to be able to keep on top of new social media platforms, features, trends, and best practices.

They need to know the latest hashtags, algorithm hacks, tools, and apps to help them keep up with a constantly evolving industry.

Project Manager

A Social Media Manager needs to see the big picture – as in, the overall strategy and purpose behind your company’s social media efforts.

They also need to break down big tasks into little tasks and make sure everything happens on time, in synch with other tasks, and on multiple platforms. 

Then they have to monitor everything that’s happening, analyze data, and respond accordingly. 

Your Social Media Manager needs to be hyper-organized and detail-oriented, while at the same time never losing sight of why they are doing what they do.

Ultimate Doer of Things

The perfect Social Media Manager has all the above qualities, and then some of what the French call je ne sais quoi. 

This last piece is a combination of consistency, discipline, an ability to roll with the punches, a desire to constantly learn new things, and a need to never show up to the same workday twice.

Being a Social Media Manager is more than just randomly posting things on social media. In fact, it requires a very diverse set of skills. A great Social Media Manager assumes many roles, including: writer, photographer, videographer, graphic designer, branding/marketing specialist, customer service representative, project manager, and new media specialist, to name a few.

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FAV 5 Recommended Reading For Smart Entrepreneurs (May 23rd, 2017)

Hello Entrepreneurs,

Welcome to our FAV 5… recommended reading/watching to help you obliterate your business goals!

The 3 I Mindset For Extreme Leadership [VIDEO]
Robin Sharma

Three ways to add value
Seth Godin

Are You Addicted To Feeling Guilty? [VIDEO]
Dr. Isaiah Hankel

The Winner’s Mindset [VIDEO]
Gary Vaynerchuk

How I learned to read — and trade stocks — in prison [VIDEO]
Curtis “Wall Street” Carroll, TED Talks

Be amazing!

Nishi

Get my free ebook, “How to Blog Like an Entrepreneur” now – CLICK HERE!

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How To Hack The Instagram Algorithm

It’s happened to all of us.

It’s happened to me.

I’ll never forget the first time.

I woke up one morning, and it was like every other morning.

Alarm. Bathroom. Coffee. Instagram.

By this time of day, I’d normally be closing in on around 100+ likes on my latest Instagram post. Instagram symbolizes likes with red hearts and – not going to lie – I love seeing hearts first thing in the morning. Makes me feel like I’m in a stable, loving (but not suffocating) relationship.

I’ll usually admire the hearts for a few moments and then take on the rest of my day. Everything will be good and right in the world.

But, not this morning. Something was off. Something was… different.

Only 20 likes.

Huh. Weird.

Must be a glitch, I told myself. Maybe Instagram was down overnight. Maybe the Internet broke. Maybe it was Mercury Retrograde.

They say the first stage of grief is Denial.

This was me in denial.

Sure, I was uncomfortable. Something wasn’t right. But Instagram and I had been through a lot together and I believed in us.

Until the next morning.

Alarm. Bathroom. Coffee. Instagram. AND OMG ONLY THREE LIKES. WHAT IS HAPPENING?!!?

I officially descended into the second stage of grief, which is Anger. Or perhaps more accurately in my case, Blinding Rage.

Was I being ghosted by Instagram?

What did I do wrong, Instagram? I thought we had it so good. Why did you have to ruin everything, Instagram? I didn’t change, did you change? Should I change? I can change.

I was now in the third stage of grief: Bargaining.

(That didn’t take too long.)

I hung out in Bargaining. Because that’s my job. I knew a new version of the Instagram algorithm must have surfaced and destroyed my account’s visibility.

There was only one thing left for me to do… hack the algorithm. Just like they do in the movies.

Except this was real life.

Okay – so no one can really “hack” Instagram, because the nerds who create and maintain social media algorithms are – let’s face it – smarter and better than most of us.

But there are things you can do to regain Instagram’s favor should the two of you hit a rough patch in your love affair. The key to spicing things up with Instagram, is to just give it what it wants. Just make Instagram happy and you’ll be reaping the hearts again in no time.

Here are just a few ways to hack the Instagram algorithm if this social media app suddenly decides to lose that loving feeling…

Post at different times.

The first thing you should do is try posting at different times of the day.

To get an idea of when the best time to post is, check out your Instagram Insights to figure out when most of your followers are online and engaging.

You will only have access to this valuable data if you have upgraded to an Instagram Business account.

Upgrading your account is free and if you’re using Instagram, you should absolutely have a Business account.

To learn how to upgrade to an Instagram Business account, click here.

Post more often, or less often.

One of the reasons you might see a dip in likes is because you are not posting often enough.

Or, you might be posting too much.

Experiment a bit either way, and see what happens.

Whatever you do, you need to post with consistency so that Instagram and your following realize that you’re a seriously engaged user.

Post something different once in a while.

If you’re posting the same type of content all the time, you might want to shake things up a bit.

If you usually post inspirational quotes, for example, try throwing in a photo depicting your personal life once in a while. The usual go-to subjects include: babies, travels, pets, food, and coffee.

Instagram was originally designed to showcase the day-to-day lives of real people, and followers tend to respond favorably to behind-the-scenes or personal photos, even if your account is for business practices.

Showing your hobbies and leisure activities will make you seem like more of a real person. Just mind your personal brand as you would your business brand.

Change up your hashtags.

Hopefully, you are already using hashtags to get more visibility on Instagram.

If you’re not using hashtags, it’s no wonder why Instagram hates you.

Learning how to use Instagram hashtags is not overly complicated, and it will get you results.

You can easily compile a list of hashtags by observing what your competitors are using, and also just by seeing what related hashtags come up in Instagram’s search option.

You’re allowed to use up to 30 hashtags per post, and you can change up these hashtags every post to maximize your reach.

Like and comment on other people’s posts.

Nobody likes a taker.

Engage with your followers as much as you’d like them to engage with you.

Like their posts. Like their comments on your posts. Respond to their comments. Leave comments on their posts.

Do this every day.

Don’t take the social out of social media. Be a giver, and you will be rewarded.

Create better content.

If the aforementioned tricks aren’t working, you may have to face the reality that the problem runs deeper.

Maybe it’s not them.

Maybe it’s you.

Harsh.

But the truth is, if your content isn’t that great to begin with, you’re never going to win over Instagram.

Do you know how to produce great content? It starts with knowing your audience, and then sharing information that resonates with your audience.

You might even have to go as far as revisiting your branding.

You will also want to make sure your Instagram posts include a firm call-to-action (CTA). A CTA can be as basic as “like my post” or “leave a comment.”

Don’t get depressed and do something stupid.

The fourth stage of grief is Depression.

Depression is serious. It’s also when we do a lot of stupid things.

Do not panic when you see a drop in Instagram likes and go out and buy fake followers and likes.

Remember when I said that algorithm nerds are smarter than most people… they will see right through this ruse.

Fake likes and fake followers have an adverse effect and actually harm your ranking.

Don’t give in to the allure of vanity numbers. They are shallow and meaningless.

Don’t embarrass yourself.

You are better than this.

Instead, concentrate your efforts on being of value, being engaged, and creating great content.

Accept that fluctuations are normal.

The fifth and final stage of grief is Acceptance.

Look – algorithms happen. Algorithms change. Just when you think you know an algorithm, they’ve decided they’re just not that into you.

If you experience a crash in likes, the sooner you accept what’s happening and take action, the better.

Furthermore, understand that you are never permanently off the hook.

There will be other algorithms, and they will catch up to you if you get complacent again.

The trick is to keep changing things up and try new things (videos are very hot right now on Instagram).

Always stay ahead of the game.

See other people platforms.

Never fall in love with any single social media platform, especially when it comes to business.

Redirect your Instagram traffic to clickable link in your profile for a free ebook or download enabling you to grow your email list.

Growing your email list will make you immune to fluctuations in your social media platforms that are all but out of your control.

If you see a sudden drop in your Instagram likes and overall engagement, you need to act quickly. Try posting at different times of the day. You can also try posting more often or lower the frequency of your posts. Post something different once in a while, and change up your hashtags. Engage more with your followers. Work on creating better content. Whatever you do, do not panic and do not buy fake followers and likes. Fluctuations in engagement are to be expected, and you can build an immunity to them if you focus on building your email list.

Get my free ebook, “How to Blog Like an Entrepreneur” now – CLICK HERE!

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