[VIDEO] What Is The ROI Of Social Media?

Today, I want to address a question that I get a lot, and that is, “What is the ROI, or the return on investment, of social media?”

Well, it’s a really good question, and we’re all business owners here, so obviously we want to know what kind of return we get on our investment.

It’s not always very straightforward when it comes to social media marketing, and I understand that’s very frustrating for a lot of you who want to invest in social media but don’t want to do it foolishly.

Alright, so, how do we figure out the ROI of a social media marketing campaign? It’s a good question.

So, you need two things. First of all, you need a really clear goal, and you need to be able to measure your success towards that goal.

So, the way business owners often like to think is they invested X amount of dollars into social media in terms of their time, and their people, and their resources, so they should get 10X (or whatever) return on that investment.

And, that’s true in a way, but it’s also not true.

The thing is, there’s a lot of ways that social media can offer you value, and it’s not always in closing sales.

There’s a lot of aspects to your business that lead up to the sale.

So, for instance, social media can be used to improve customer service with your existing clients, or it could be used to raise brand awareness with your potential clients, or it could be used to grow your email list, which will eventually lead to getting more clients.

I’m reminded of someone I spoke to quite recently, actually, he’s an excellent businessman, but he wasn’t convinced that he should be on social media because he could only close sales in person.

So, he said to me that if he could just get in front of a prospect for 10 or 15 minutes, if he could just talk to someone for 10 or 15 minutes, he was able to close a sale 80% of the time, which is really remarkable, and I don’t doubt this for a minute. He’s very charismatic and excellent at what he does, and building rapport.

And, because of the nature of his industry, it’s very difficult for him to close a sale over the Internet, over a website, or through social media, or through an email blast, or any other way.

He’s right, he needs to get in front of his clients through Skype or on a telephone call at least, or in person for 10 or 15 minutes, and then he can close the deal.

So, my response to that was, you shouldn’t be using social media to drive up your sales, you should be using social media to get more 15-minute consultations.

So, you see what I mean? You need a proper goal to maximize your efforts on social media, and that doesn’t always mean that you should be looking at sales.

So, once you’ve got a good goal, you can figure out how to measure that goal. So, you’d probably use links that are trackable for instance. You can figure out, for instance with this guy who needs to get more consultations, if he’s getting clicks – as in, “Click on this link to book a free consultation for 15 minutes right now and I’ll answer your questions.”

And, he can track where these links are being clicked. Are they coming from Facebook? Or are they coming from Instagram? Or wherever?

Once you’ve got a proper goal in place, you can figure out how you can measure it, but it all starts with having a meaningful goal for your social media campaign.

So, that’s it for this week. I hope that made sense, and if it did, I hope you subscribe. I put out a new video every single week for you entrepreneurs. Until next week, take care.

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[VIDEO] Stop Your Facebook Ads From Appearing On Hate Websites

Today, I want to address those of you who are relatively new to taking out Facebook ads.

Facebook ads are a great way to get your message to a larger audience, but you need to be a little bit careful because while you’re able to put in the parameters of who you want to see your ad, you don’t have an abundance of control over who can see your ad.

And, what can happen sometimes is that your ad might appear on websites that you might not agree with entirely, based on their political views, or their social views, or lack of views, or whatever.

Now, I know that this is a forum for business, not personal issues, but I bring it up because business is personal, especially if you’re a small business owner or a freelancer.

Business is personal, and ideally your personal values align with your business values. Otherwise, you’re either going to be lousy at business or you’re just going to be a deeply unhappy person on many levels.

Some of you are going to disagree with this, and that’s fine. (You’re wrong!)

But, ideally your business values and your personal values are in alignment. And, you might not want your business ad, your Facebook ad, to appear on a website that has a certain message or targets a certain group, let’s just say.

So, even if you take the personal aspect out of it, for instance, if your brand, if your business claims to support the environment for instance, or claims to support a certain demographic, a certain group, a certain minority, and then your Facebook ad appears on a website that openly discourages those views, then it compromises your message. It dilutes your brand. So, just from a business perspective it’s doing you harm, not good.

So, what to do about this?

Well, with Facebook ads, what you can do now is you can blacklist certain websites that you find unsavory or that are contrary to your personal views and your business views.

And, you can adjust this in your audience network settings when you’re creating your Facebook ads.

And, don’t feel bad about doing this. Don’t feel bad about blacklisting certain forums because really, you’re protecting your brand, number one, and number two, you do not want to appear to be supporting these websites with your advertising dollars if they’re purporting something that you don’t agree with.

Right?

There’s nothing wrong with that. You have to stand for something, or you stand for nothing, right?

So, check out your audience network settings if you haven’t already.

And, I hope you found this tip useful, and if you did, please subscribe.

I put out a new social media marketing tip video every week, and ’til next time, take care.

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FAV 5 Recommended Reading For Smart Entrepreneurs (Nov 7th, 2017)

Welcome to our FAV 5… recommended reading/watching to help you obliterate your business goals!

The Best Time to Study & Learn
Jim Kwik

How Leaders Level Up [VIDEO]
Isaiah Hankel

7,000th Post
Seth Godin

Use Nerves to Find Your Next Level [VIDEO]
Coyte Cooper

I Have No Interest In Hanging Out With Snakes [VIDEO]
Gary Vaynerchuk

Be amazing!

Nishi

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[VIDEO] How To Keep Someone’s Attention On Your Blog

Today, I want to talk about how to get people to read your blog when most people don’t really have great attention spans.

It’s actually been said that people’s attention spans these days on the internet is dwindling to less than seven or eight seconds – which is actually less than the attention span of a goldfish.

(This has been proven scientifically by goldfish scientists on the Internet.)

So, how do you get someone to read your entire blog if they have the attention span of a goldfish or less?

Well, there’s a couple of tactics you can use.

Number one, you want to provide value. That’s the most obvious thing you can do. As long as you are helping someone, helping your reader, they are going to want to stick around and read more. So, that’s first and foremost.

Number two, don’t bury your lead. Get to the point as soon as you can, as soon as possible.

Write in really short sentences. Write in really short paragraphs. Have lots of white space.

Make sure you use a lot of pictures and use quality photos. Use really attractive, relevant photographs to break up the space in your blog and to make your blog seem more readable. If your blog looks nice with pretty pictures, people are going to want to stick around and read longer. It’s the psychological effect of just looking very pretty.

You don’t have to worry about taking the pictures yourself or paying a lot of money for stock photography. There are tons of websites where you can get beautiful photos for either free or for very little money.

Here’s a link where you’ll find lots of free stock photography.

So, that’s it for this week. I hope you find that useful.

If you did, please subscribe.

I put out a new video for entrepreneurs and business owners and freelancers who are interested in social media and marketing every week. And so ’til next week, take care.

Enroll now for my FREE MINI-COURSE, “Turbo-Charge Your Social Media With Video”.

 

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How To Grow Your Email List

Growing your email list is an essential part of your social media marketing campaign.

Wait. What?

“What’s email got to do with social media marketing”, you ask?

Aren’t they two different things? Don’t they operate independently from one another? Is one better than the other?

Yes and no.

And… no.

The thing is, in order to run a successful online marketing campaign for your business, you need both social media and email.

They each serve you differently, but when used strategically, they work together to get you bigger and better results.

The key is to use social media to grow your email list.

Use social media to appeal to a wide audience.

Then, use email to lock that audience down, so you can further engage with them, until you are able to convert them into clients.

Why do this?

Can’t you just use social media to engage and convert customers?

Well – you can, but it’s much more difficult and time-consuming (not to mention energy and focus-consuming) to do it this way.

For one thing, traffic on social media can be abundant, but it can also be fleeting.

An engaged reader might come across on your blog link, click on it, get redirected to your website, love what they read, and then they’re gone.

Poof.

That is, until the next time you’re able to stop them in their tracks, while they are surfing the Internet.

Given the high volume of content and advertising that the average person is exposed to every day on social media, you’ll have to spend valuable resources to get their attention back again.

And again.

And again.

Depending on which research you listen to, you need to captivate someone’s attention 7-21 times (or more) before they consider buying from you.

That’s a lot of work trying to get someone’s attention.

That’s a drain on your resources.

But… if you were able to get their email address while they were surfing that first time, you’ll have a much more captivated audience, now that you have direct access to their inbox.

If that’s not reason enough, consider the fact that you don’t own or have complete control over any social media platform (unless you’re Mark Zuckerberg or someone like him).

That means, you don’t get to control changes in algorithms or terms of usage or anything that can work against your social media marketing efforts.

What if – despite your best efforts to run a clean and legitimate business account – someone hacks into your Twitter profile and spams your followers and, as a result, Twitter disables or suspends your account?

It happens. Trust me.

You don’t have control over Twitter.

Or Facebook.

Or Instagram.

Or YouTube.

Or LinkedIn.

Or anyone.

However, you DO control and own your email list.

Here are some really easy and effective strategies you can use to get people to voluntarily sign up for your list, so you can grow your business…

Have a strong call-to-action to get people to sign up for your email list.

The easiest way to get people to subscribe to your email list is to ask.

So simple.

I know, it sounds ridiculous.

But, the big mistake that many entrepreneurs make is that they assume that people will just automatically subscribe once they’ve been given value.

This isn’t how it works.

Remember that your target audience is surfing the Internet, scanning for articles and interesting content – they are not poring over every last detail.

When they see something that catches their attention, they scan, absorb, and then they move on to the next thing, without giving it a second thought.

Here today, gone today.

So, unless you ASK them to stop and sign up, the idea isn’t even going to enter their mind.

When you ask, make sure you include a reason as to WHY they should sign up for your email.

You have to promise to deliver value and then keep that promise.

No one is going to want to sign up for your advertising eblast.

They want information, tutorials, inspiration, laughs… real value.

Give it to them.

Promise them that by subscribing to your email, you will make their lives better somehow, and then consistently deliver on that promise (otherwise they will unsubscribe).

Finally, make is super-easy for them to subscribe. Have an easy form for them to fill out and don’t ask for everything under the moon.

Just get their name and email address, and then set them free, if you can help it.

Write an ebook and grow your email list.

Offering a free downloadable ebook is a great way to grow your email list.

Writing an ebook will immediately position you as an expert in your field and raise your brand’s profile.

Writing an ebook is not as difficult as it sounds, especially if you’ve been business blogging, or creating some form of content, for some time.

All you really have to do is compile some of your best articles, format them into a simple PDF file, and then make it downloadable from a landing page or your company website.

Then, use social media to get the word out about your ebook.

Services such as Constant Contact will enable you to create a simple form on your website or landing page, where people can sign up for your ebook and automatically get added to your email list.

If you’ve got a sense of what types of questions normally come up when engaging a new prospect, you should have a good idea of what topics you should cover in your ebook.

If writing an ebook isn’t your thing, consider other types of lead magnets that also work, such as: infographics, videos, worksheets, checklists, whitepapers, etc.

Host a webinar to grow your email list.

Hosting a webinar is also an effective way to grow our email list.

Put together a presentation that you can deliver live, using a webinar platform such as Zoom, Google Hangouts, Start Meeting, or Webinar Ninja.

Then, promote your webinar using social media.

Get people to sign up (with their email address) to attend the free webinar, where you will deliver value to your target audience.

Remember to keep the sales to a minimum, and focus on delivering real value (otherwise, you are just going to turn people off).

After the webinar, follow-up with a recording of the webinar (in case they missed it, or want to review your valuable information) and take this opportunity to promote your service or product.

When launching a social media campaign to promote your business, do not forget to incorporate strategies to grow your email list. Email marketing, when used strategically with social media marketing, will add more power for less effort to your online marketing efforts. Strong calls-to-action, writing ebooks (or creating other lead magnets), and hosting webinars are all great ways to grow your email list.

Enroll now for my FREE MINI-COURSE, “Turbo-Charge Your Social Media With Video”.

 

 

 

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[VIDEO] Is It Okay To Repost Old Content?

Today, I want to talk about a question that I get a lot, and that is, “Is it okay to repost the same piece of content more than once online?”

The answer is, yes.

Enroll now for my FREE MINI-COURSE, “Turbo-Charge Your Social Media With Video”.

The reason that it’s okay is that chances are someone in your target audience isn’t going to see your blog, or your video, or your meme, or whatever it is, one time and then act upon it.

We used to say it took seven impressions in order for someone in your audience to respond to a call to action. To do something, to buy, or to click or to actually do what it is that you want them to do.

This Rule of Seven was actually from the olden days, like the Dark Ages of marketing, before social media marketing existed. So this was like five to 10 years ago, but really, it feels like a thousand years, right? It was like the medieval times.

So, back then, when it was just basically print in newspapers and magazines and things like that, and maybe a little bit of web marketing, and TV and radio, seven impressions was sort of the standard that everyone used.

Now, it’s more than that, because think about it, how much more inundated with content and advertising and messages are we these days than we were back in those old days?

It’s changed a lot, even though it’s just been a couple of years.

So now, depending on which research you want to follow, it’s anywhere from seven to 21 times, or some people say it’s like 56 times.

I don’t want to get bogged down in numbers. The point is, it’s okay to post the same message more than once. If you want someone to respond to your call to action, you’re going to have to post it more than once.

Now, this means two things.

Number one, you want to make sure your content has an evergreen quality to it. That means your content isn’t going to be irrelevant any time soon. It’s not going to go into obscurity. It’s something that still counts a year down the line, let’s say.

So, number one, make it evergreen content, and number two, don’t be afraid to reinvent, or repurpose your content.

So, for instance, if you write a blog, you can repurpose it into a video, or repurpose it into micro posts, or memes, pictures with captions under it, etc.

So, it’s the same content, it’s the same information but you’ve repackaged it for different audiences across different platforms.

So, that way, you’ll stay fresh and new all the time even if you don’t have something completely new to say every single week.

Because, that’s a lot of pressure to put on yourself as a content creator. You’re not a content making machine (completely) so this is a way to get more mileage out of the content that you’re already creating.

I hope you found that helpful, if you did, please subscribe, I put out a new video every single week, and until next week, take care.

Enroll now for my FREE MINI-COURSE, “Turbo-Charge Your Social Media With Video”.

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FAV 5 Recommended Reading For Smart Entrepreneurs (Oct 24, 2017)

Welcome to our FAV 5… recommended reading/watching to help you obliterate your business goals!

The 5 Ways to Organize Information
Jim Kwik

Stop Lying To Yourself And Find Success [VIDEO]
Isaiah Hankel

How To Fix Your Social Media Profiles [VIDEO]
Guy Kawasaki

6 Uncommon Strategies For Developing Greater Gratitude [VIDEO]
Brendon Burchard

3 Bold Ways To Prevent Burnout (No Excuses Allowed)
Tara Miller

Be amazing!

Nishi

Enroll now for my FREE MINI-COURSE, “Turbo-Charge Your Social Media With Video”.

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