FAV 5 Recommended Reading For Smart Entrepreneurs (October 25, 2016)

Hello Entrepreneurs,

Welcome to our FAV 5… recommended reading/watching to help you obliterate your business goals!


Beating yourself up
Seth Godin

Create A Morning Ritual That Will Stick [VIDEO]
Dr. Isaiah Hankel

Turning Haters into Advocates [VIDEO]
Gary Vaynerchuk

How Change-Makers Generate Confidence – Robin Sharma [VIDEO]
Robin Sharma

3 Ways to Trick Your Brain Out of a Mid-Afternoon Slump
Tom Popomaronis – Inc. Magazine

Be amazing!



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How to Make Sense of Instagram Insights

insights-fbIf you are a business owner using Instagram to promote your product or service, you’ve hopefully by now upgraded your Instagram profile to an Instagram business profile.

If you still haven’t made the switch to an Instagram business profile, you can learn how to do so here.

Getting an Instagram business profile is free, only takes a few minutes, and it’s totally worth the effort if you are a business owner because you will instantly get access to Instagram Insights and all their mighty powers.

Unleash the power!

Seriously, though – Instagram Insights provide entrepreneurs with valuable feedback on how their Instagram profiles are performing. So, do not overlook this free and valuable feature. It can help you create your Instagram content, decide when to schedule your posts, and understand your audience on a new level.

In addition to switching over to the business profile, you will also need 100 followers before Instagram gives you access to Insights.

Instagram Insights might seem overwhelming at first glance, but they are actually quite easy to decipher.

In fact, Instagram Insights (sometimes referred to as Instagram Analytics) are quite similar-looking to Facebook Insights (or Facebook Analytics) – which is not surprising, since Facebook owns Instagram.

So, if you’ve been managing a business page on Facebook, this primer on making sense of Instagram Insights will seem very familiar to you.

You gain access by clicking on the “View Insight” link located at the bottom left of any of your Instagram posts (you have to be logged into your account to see this).

Once you click on “View Insights,” you will be able to see that post’s Impressions, Reach, and Engagement. Here’s what these terms mean:

Impressions – the number of times someone sees your post. One person might come across your post twice, in which case, you get two impressions.

Reach – the number of people (unique Instagram accounts) who have seen your post. If one person comes across your post twice, your Reach would be one.

Engagement – the number of likes (hearts) and comments your post gets.

On your bio page, you’ll see a bar graph icon at the upper right of your screen. Click on that, and you’ll see your Insights once again, only this time for the entire week: Weekly Impressions, Weekly Reach, Weekly Number of Page Views, and Weekly Number of Website Clicks.

You will also see your Top Posts for the week, based on the number of impressions each post received. Click on “See More” under Top Posts, and you’ll get a nice visual breakdown of how well your best posts performed.

Keep reading, and you will also see your Followers, illustrated with a snazzy bar graph indicating what times of the day your followers are online. This is vital information because it essentially tells you what times of the day you should be posting!

If that wasn’t enough, click on “See More” under Followers and you’ll be treated to some serious demographics of the people who are following on Instagram, broken down by Gender, Age Range, and Location (by city, and by country, no less).

The Followers demographics in particular might surprise you, depending on the nature of your business. In its early stages, Instagram was hailed as a social media platform for teenagers (mostly female), and so business owners often omitted Instagram from their social media marketing strategies, if their service or product wasn’t tailored for the young female market.

But now, entrepreneurs have come to realize that they can still get a sizeable following on Instagram within the demographics they cater to.

Did you find this information useful? Were you surprised to find out who was following you on Instagram and what posts they found most interesting? Tell me in a comment below!


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FAV 5 Recommended Reading For Smart Entrepreneurs (October 11, 2016)

Hello Entrepreneurs,

Welcome to our FAV 5… recommended reading/watching to help you obliterate your business goals!


Visualize the leaks
Seth Godin

Want More In Life? Define Where You Are First [VIDEO]
Dr. Isaiah Hankel

5 Things To Try This Month
Carrie Green from Female Entrepreneurs Association (FEA)

How to Believe in Yourself (More than Self-Esteem and Confidence) [VIDEO]
Brendon Burchard

Science-Backed Ways To Build Confidence When You Feel Like You’re Out Of Your League
Stephanie Vozza – Fast Company

Be amazing!



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How to Switch to an Instagram Business Profile

ig-business-squareIf you are an entrepreneur using Instagram to promote your business, you may want to consider switching to an Instagram business profile.

Instagram’s decision to provide users with a business option is a significant one. If anything, it acknowledges what business owners have known for some time now – that Instagram has grown into a viable platform to market your business.

Check out these Instagram statistics for business owners:

The Instagram business profile is beneficial to business owners for several reasons. Above all, it now provides entrepreneurs with insights – much like Facebook pages – so that you can see how well your posts are performing, when your followers are online, how many people are visiting your profile, and how many clicks you’re getting to your business website.

With the business account, you also get a nifty “contact” button on your Instagram bio page, which enables your visitors to email or call you with ease (if that’s something you want).

At the very least, making the switch to a business account will give your business brand more credibility as a legitimate business.

Making the switch to a business profile is free. You will first need a Facebook business page (not just a personal profile) to get the ball rolling and you will be required to log into Facebook and select one of your business pages in order to get the Instagram business account (remember that Facebook owns Instagram).

Switching to a business account won’t automatically improve (or for that matter, destroy) your presence on this growing social media platform, so you will still need to be prepared to consistently update your Instagram status with great content. It would also serve you well to learn how to use Instagram hashtags.

To find out if you have access to the Instagram business account feature, just log in to your personal Instagram account, click the gear/wheel in the upper right corner of your bio page, and scroll down the pull-down menu and select “switch to business account.”

And if you don’t like the business account for some reason, Instagram has made it very easy to switch back to a personal account. Just go back to the gear/wheel in the upper right corner of your bio page and select “switch back to personal account.” That’s it. Be warned, however, that some users have complained of not being able to switch back to their business account after changing their minds too many times.

Instagram has been gradually rolling out the new business account option, so if you don’t see the option to switch yet, you might have to wait a bit longer.

Do you have any questions about using Instagram to promote your business? Leave me a comment or question below!


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FAV 5 Recommended Reading For Smart Entrepreneurs (September 27, 2016)

Hello Entrepreneurs,

Welcome to our FAV 5… recommended reading/watching to help you obliterate your business goals!


Seth Godin Destroys Writer’s Block at Archangel Summit [VIDEO]
Seth Godin

Replace Fake Friends With A Power Network [VIDEO]
Dr. Isaiah Hankel

Make Positivity Louder [VIDEO]
Gary Vaynerchuk

How Business Titans Do It [VIDEO]
Robin Sharma

5 Steps To Harness Your Brain’s Unconscious Decision-Making Powers
Neil Pavitt – Fast Company

Be amazing!


Sign up for my e-blast so you don’t miss out on free social media news and tips, as well as articles to boost your entrepreneurial mindset!

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How to Use the Social Media Big 5

big-5If you are an entrepreneur owner using social media to promote your business, you need to know about the Social Media Big 5.

Different digital marketers are going to have varying opinions, but for the most part, the majority will agree the Big 5 are: Facebook, Twitter, LinkedIn, YouTube and Instagram.

If you’re wondering about Pinterest and Snapchat, they each get an honorary mention, at least in my book.

It’s important to be aware of the Social Media Big 5 because when you’re an entrepreneur, your time and resources are finite. You need to maximize your ROI (return on investment) wherever and whenever possible.

By focusing your social media marketing efforts on the Big 5, you will do just that.

The Big 5 are social media’s current heavy-hitters because they have proven track records as powerful marketing tools for business owners.

These social media platforms aren’t disappearing any time soon, and pretty much everyone and anyone you are trying to engage is on at least one of the Big 5.

Like members of a superhero mega team, each member of the Big 5 boasts its own individual features and characteristics – no two platforms are alike.

Here is a brief run-down of the unique features of each Big 5 social site you’ll want to leverage when marketing your business:


Pretty much everyone alive and their grandad is on Facebook these days, so it’s a logical move to get your business on there as well.

Just make sure you get both a personal profile and a business page. You require a personal profile in order to create a business page – there is no working around this, it is a requirement from Facebook.

But you can still use your personal profile to promote your business to friends and close colleagues if you friend them on Facebook, but be aware that there are some restrictions. Also, Facebook sort of frowns upon it.

Just make sure you fully understand the nuances and differences between running a Facebook business page and a personal profile. They are two different things that operate differently.

Also, do not restrict your posts to just links and written content on Facebook. Photos and videos perform very well on Facebook – better than links. Learn how to use tags and hashtags on Facebook too – these may seem like frivolous things, but if you learn how to use them properly, you’ll gain more visibility on Facebook.

Finally, learn how to read the analytics that Facebook provides for you if you have a business page. Facebook provides a wealth of information (for free!) that can help you understand your target audience better.

For instance, a very useful analytic that Facebook provides is when your Facebook audience is most often online.


Twitter is a great platform to broadcast your business blog, if you have one.

To get the most out of Twitter, make sure you’re engaging and interacting with other people on Twitter.

Just make sure your blogs are genuinely helpful and that your headlines are catchy. You need to become an expert on delivering big bursts of “wow” in 140 characters or less if you’re going to dominate Twitter.

Use an URL-shortener (like tinyurl.com, bit.ly, or ow.ly) to save characters and track the clicks you are getting on you tweets. Tracking your clicks will give you feedback on what’s working and what isn’t.

Also, learn how to use hashtags on Twitter.

Don’t forget – you can also attach a photo or video to your tweet so that it gets more visibility.


LinkedIn was originally a job-search site, and it still is to this day. However, it’s evolved immensely since its creation and now entrepreneurs can use this platform as a networking and business marketing tool, even though they’re not typically looking for a job in the traditional sense.

You might be wondering why a business owner needs to upload a resume and educational history and all the things LinkedIn asks for in order to complete a profile. I mean, when was the last time you even used a resume, right? Entrepreneurs don’t have resumes! Put it this way…

If a potential client is thinking of doing business with you, often times, they will do a Google search on your name and do a little background check on you. (Don’t act so shocked, we’ve all done this.) Search engines like Google love LinkedIn profiles, and they rank high in searches. So it’s really in your best interests to have a complete and well-written LinkedIn profile for this reason alone. Just make sure you complete your LinkedIn profile as a business owner, and not as an employee candidate.

Also, LinkedIn is great for connecting with other business owners. You can find referral partners, suppliers, subcontractors, and potential clients if you learn how to network properly as a business on LinkedIn.

And finally, LinkedIn has a free blog feature. FREE! Maintaining a business blog is an excellent way to market your business and brand yourself as an expert in your industry. LinkedIn’s blog feature is very simple to use; there’s really no excuse for any business owner to not have a business blog anymore. Did I mention it’s FREE?


The reason why YouTube is on the Big 5 list is because it is a VERY powerful search engine.

It’s the second-most powerful search engine in existence, actually – second only to Google.

And… it’s owned by Google.

So if you want your content to rank high on the most powerful search engine in the world, you need to be making quality business videos and they need to be on YouTube. The end.

You can maximize your YouTube efforts by learning how to use keywords and tags and then incorporating them in your YouTube videos’ titles and descriptions.


Relatively speaking, Instagram is the new kid on the block within the Big 5.

Do not underestimate its power, though. Instagram is an incredibly effective business platform.

Instagram is more engaging than Facebook and Twitter COMBINED.

Everyone knows that having a successful Instagram marketing campaign is contingent on having a steady stream of fresh, beautiful, engaging images in your stream.

What often gets overlooked, however, is the fact that you can upload short videos to Instagram too.

Also, I’ve mentioned the importance of using hashtags a couple of times in this article, but if there is one social media platform where you will benefit tremendously by using hashtags, it’s Instagram. You’re allowed to use up to 30 hashtags per post – use 30 whenever you can!

Instagram has recently rolled out a business account status that gives entrepreneurs access to some new features and analytics, in a similar way that Facebook does for business page owners (not surprisingly, Instagram is owned by Facebook).

It will be interesting to see how Instagram evolves as a business marketing tool.

Did you find this post helpful? Got a question about social media marketing? Leave me a comment below!


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Want to see Gary Vaynerchuk, Seth Godin, AND Robin Sharma live in Toronto?

aa-summit-socialBIG NEWS, Entrepreneurs!

Those of you who follow my Fav 5 know how much I LOVE sharing the wisdom of Gary Vaynerchuk, Seth Godin, and Robin Sharma.

I admire these great thinkers to such an extent that I’ve felt compelled time and time again to share their infinite wisdom with others.

And now… not one, not two, but all three of them are speaking LIVE in my hometown, Toronto, at the Archangel Summit on September 21, 2016.

Of course, I’ll be in the audience.

And as usual, I feel compelled to share.

If you’d like to purchase tickets to this amazing event, I have a 40% discount code for you to use. But you have to act fast, because this discount offer expires 11:45 pm on Sunday, September 18th.

Click here to buy your tickets to see Gary Vaynerchuk, Seth Godin, and Robin Sharma at Archangel Summit 2016 in Toronto.

Enter the promo code AMB15 for a 40% discount.

I can hardly believe all these people are going to be in the same place at the same time. It’s like Woodstock… only better.

Also speaking at this event: Gretchen Rubin, JJ Virgin, Giovanni Marsico, Philip McKernan, Natalie MacNeil, Dan Martell, Nicholas Kusmich, Jadah Sellner, and Jayson Gaignard

Hope to see you at the after-party!

Click here to buy your tickets to see Gary Vaynerchuk, Seth Godin, and Robin Sharma at the Archangel Summit 2016 in Toronto and enter the promo code AMB15 for a 40% discount.

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