FAV 5 Recommended Reading For Smart Entrepreneurs (Dec 12th, 2017)

Welcome to our FAV 5… recommended reading/watching to help you obliterate your business goals!

The Real Reasons Good People Fail [VIDEO]
Robin Sharma

My Car Accident (or, the Power of Grace and Intention) [VIDEO]
Brendon Burchard

Modern Laziness
Seth Godin

Balancing Your Life’s Goals and Family Dynamics [VIDEO]
Gary Vaynerchuck

Seven Ways To Diffuse Holiday Stress
Stephanie Vozza, Fast Company

Be amazing!

Nishi

Enroll now for my FREE MINI-COURSE, “Turbo-Charge Your Social Media With Video”.

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[VIDEO] Do Emojis Belong In Business Posts?

Remember in the olden days when we could only express our emotions online with text emoticons like this:

: )

Or we’d type out “LOL” if were laughing out loud (or even if we weren’t).

And then, there would always be that one person who didn’t know what “LOL” meant and they would use it the wrong way?

And then we’d want to *eyeroll* but we couldn’t because the *eyeroll* emoji hadn’t been invented yet?

Those were dark times – the times before emojis existed.

Think of all the emotions that got repressed or misinterpreted.

Chaos.

Nowadays, emojis are very commonplace. According to a study by Quintly, where 29,000 accounts with 5.5 million posts between January 1 and July 31, 2017 were analyzed, it was discovered that 57% of Instagram profiles included emojis.

When new emojis surface – or are even rumored to surface – they actually make headline news. We discuss them like we discuss current events.

An article in Business Insider earnestly reports, “Unicode, the consortium responsible for choosing the new emoji across all platforms, announced the beta version of the 2018 emojis on Monday. The new list includes redheads, a bagel, a lacrosse stick, and more.

The demand is real. People want emojis that are reflective of their lifestyle choices, demographics, and psychographics.

Why are we so obsessed with emojis? Quite simply, emojis help us express ourselves with greater accuracy in an otherwise cold, cruel cyberspace.

And, it’s no surprise that emojis have found dominance on social media. But, how do they fit in when using social media for business?

Do they have a place?

Emojis are colorful and fun, and they help us express ourselves, but in the business world, if not used correctly, they can seem frivolous and silly.

Here are a few key points to help you manage your use of emojis on social media when promoting your business…

1.  Don’t be afraid to use emojis to show your human side

People like to do business with people, not robots.

Using emojis can help you express your personality and sense of humor.

Obviously, the quality of your product or service, as well as the value you are able to bring to the table, play a big role when someone decides to do business with you, but at the end of the day, someone becomes your client because they like you, trust you, and feel like you get them.

They are not going to have these emotional responses towards you and your business if you don’t let your hair down a little and show them your human side once in a while.

Now, that said, showing your human and emotional side does not mean you throw professionalism and respectability out the window.

Always maintain an air of positivity, confidence, and reliability, and remember to add value to your audience – even if it’s just a laugh or inspiring thought.

2.  Recognize that emojis are not for all social media platforms

You always want to consider context when using emojis.

Not all social media platforms are created equally.

That doesn’t mean that one is better than the other, it means that they are different, with different protocols and different etiquettes.

For instance, LinkedIn is a solid business platform. It’s very corporate. Very little personal information gets shared on LinkedIn, and when it does, it’s often met with confusion or disapproval.

Same goes for emojis. You won’t see a lot of emojis used on LinkedIn. This is probably due to the fact that people want to maintain a very professional appearance on LinkedIn. Being too personal goes against LinkedIn etiquette.

Also, consider the fact that most access LinkedIn from their desktop computer, as opposed to from their phone app. If they are not accessing LinkedIn from their phone, they probably won’t have access to emojis.

In any case, I would stick to convention and limit (or restrict) your use of emojis on LinekdIn, just so you look like you understand the context. Otherwise, using a bunch of emojis on LinkedIn might look out of place, comparable to walking into a Fortune 500 boardroom meeting wearing jeans and a hoodie (and only Mark Zuckerberg is allowed to do that).

Now Instagram, on the other hand, is an image-based platform and therefore thrives on emotional messages.

The photos and videos that perform the best on Instagram tell stories, or inspire emotion.

Emotions and Instagram go together.

So, feel free to go all-out with emojis on Instagram.

In fact, according to that Quintly study, use of emojis leads to 47.7% more interactions on Instagram.

If you’re not already using emojis on Instagram, you might want to try it – otherwise you could be missing out on much-wanted engagement!

3.  Know which emojis are appropriate for your business

Remember that one person who thought “LOL” meant “lots of love” instead of “laugh out loud”?

Don’t be that person.

Certain emojis have double meanings, or double entendres, and you need to be aware of these because some emojis can come off as risky or inappropriate coming from a business.

(What I’m saying is, unless your business is eggplant farming, there should never be any eggplant emojis in any of your business posts, ever.)

You will also notice that certain industries like to use certain emojis a lot because they resonate with a particular audience. For instance, motivational or entrepreneurial posts often use the *fire* or *arm flex* emojis because this is the type of language that their specific audience responds to and recognizes as familiar.

It comes down to knowing your audience.

For instance, if your target audience is largely comprised of female business owners, using the lipstick emoji might come off as fashionable and trendy, in a girl-power kind of way.

BUT if your audience is largely conservative men in their sixties, using a lipstick emoji might come off as overly flirtatious and you may or may not want that result.

Emojis can be a fun and effective form of business communication on social media. Don’t be afraid to use emojis to show you are human and have a personality on social media, as it will help your target audience relate to you better. However, you must also recognize that certain social media platforms are better suited for emojis than others. Emojis can have double meanings, and it’s important that you as a business communicator understand the subtle language behind using emojis and how they are perceived by your target audience.

I hope you find that helpful. If you did, please subscribe to my channel on YouTube. I post a new video every week, and until then, take care.

Enroll now for my FREE MINI-COURSE, “Turbo-Charge Your Social Media With Video”.

 

 

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FAV 5 Recommended Reading For Smart Entrepreneurs (Dec 5th, 2017)

Welcome to our FAV 5… recommended reading/watching to help you obliterate your business goals!

Flip the Script: 3 Steps to Not Dread Start of Week [VIDEO]
Coyte Cooper

From Drug Addict to Whole30 Founder: Melissa Hartwig and Lewis Howes [VIDEO]
Lewis Howes

Reading at work
Seth Godin

What Is The Law Of Relaxed Productivity? [VIDEO]
Isaiah Hankel

Gary Vaynerchuk’s Personal Videographer Has Some Ideas on How to Hire a Personal Videographer
Josh Steimle, Entrepreneur

Be amazing!

Nishi

Enroll now for my FREE MINI-COURSE, “Turbo-Charge Your Social Media With Video”.

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[VIDEO] How To Get Instagram Followers To Take Action

Getting tons of likes and comments on Instagram is such a rush, isn’t it?

Admit it, you love seeing those followers and hearts rack up.

I know I do.

The thing is, while hearts and comments (and especially new followers) are very nice if you are trying to build up your visibility on Instagram, you have to ask yourself, are they really helping you grow your business?

It’s an uncomfortable question.

The truth is, unless you are converting all that engagement into business growth, you’re spinning your wheels.

And by business growth, I don’t necessarily mean that you are selling your products or services directly on Instagram (although you may be), but you could also be growing your email list, cultivating brand awareness, improving customer service, driving traffic to your website or blog, etc.

Regardless, you need to get your Instagram followers to do something – to take action – so that you can get them on your email list, or book a consultation, or download your e-book, or whatever the case may be.

And the way to do this is to get your Instagram followers to click on a link that will take them to your website, blog, sales page, or some kind of landing page where you can convert that click into a solid lead or even a customer.

But here’s the hook – links are not clickable in Instagram. They are not even copy-and-paste-able. The only place in the Instagram universe where you are permitted to have a clickable link is on your bio page.

That’s it.

You get one link.

One chance.

So you’d better make it count.

Here are a few key pointers on how you can direct Instagram followers from your feed to your bio page, and get them to click that precious link so you can turn a casual follower into a solid sales lead or client…

1.  Add value and have a solid call-to action

You need to have a solid call-to-action (CTA) in your Instagram caption (that’s the descriptive text that accompanies your photo post).

But, that’s not enough. You also need to provide real value.

You can’t just say, “Go to my bio page and visit my website.”

You need to offer real value, so instead, say something like, “Go to my bio page and click on the link to download my free e-book which will help you with XYZ,” or to get a coupon, or subscribe, or register for an event, or book an appointment, or make a reservation, or what have you.

In any case, you will find that more people will be inclined to click on that link if you’re offering them some kind of free gift, such as a downloadable PDF, in exchange for their troubles.

2.  Link back to your bio page using your own Instagram username

The other thing to include in your call-to-action is your Instagram username preceded by the “@” symbol. In my case, for instance, that would be @nishi_sood.

What this does is it actually makes a “special” sort of clickable link to your bio page.

So, you would say something like, “Clickable link for my free mini-course in my bio, click here @nishi_sood”

And then, clicking on that username will take you directly to my bio page, and then you’re only one click away from fulfilling my call-to-action.

3.  Link back to where the call-to-action can actually be fulfilled

Imagine you finally do get an Instagram follower to click on the link on your bio page, and they are anticipating an easy YouTube subscription process to your channel but instead, they wind up on your website and now have to hunt for your YouTube feed.

This is a great way to lose your audience.

Don’t do this.

Make sure your link takes them to the exact place they want to be.

Not an ad.

Not a blog.

Take them to where they need to be in order to fulfill your CTA.

Don’t make your audience do any work whatsoever, because that is just an opportunity to confuse and frustrate them, and you will lose their interest. You will also lose some credibility.

Instead, take them directly to your YouTube subscription page, so they are one click away from fulfilling your call-to-action.

4.  Use Linktree to post multiple links in your Instagram bio

Remember earlier, I said you could only post one link Instagram, and that was in your bio page?

And then it turned out, I was lying and you could actually post your username preceded by the “@” symbol and that “sort of” created a special-case link to your bio page?

Okay, turns out I have one lie left.

Last one.

I promise.

Last one… today.

There is in fact a way to post multiple links on your Instagram bio page and it comes by the way of a super-handy app called Linktree.

Linktree is free to use and you can download it here.

There is also a paid version of this awesome app, and if you get it, you will have access to analytics and data that will help you with your marketing research.

I am not affiliated with this app in any way, it’s just something I have been using to make  my life easier and I think it’s neat, and you should use it too.

The benefit of being able to share more than one link in your bio is that from time to time, you may want to spice things up and try different calls-to-action so that you can make new offers to your audience.

There might be time-sensitive offers, such as a coupon, a new e-book, or new course you are offering.

Or, maybe a different call-to-action just makes sense to your post. For instance, you could show a short video (Instagram allows videos that are 60 seconds long), and then you might want to direct audience traffic to your YouTube channel so that they can view the full version.

Changing up your call-to-action from time to time, or even on a daily basis, shows that you have a lot to offer, and will keep long-time followers interested.

However, changing up your links can get tiresome and inconvenient, especially when you are a busy entrepreneur with lots to do.

Setting up a Linktree with 3-5 popular links will save you from the hassle of having to change up your links too often (and avoid embarrassing errors, I might add).

To wrap up, if you want to get people to take action on your Instagram, give them a firm call-to-action, add value, make it easy for them to go to your bio page by incorporating your username in your call-to-action, make the link in your bio page go straight to where they need to go, and then if you’d like to use more than one link, make sure you use an app like Linktree.

I hope you find that helpful. If you did, please subscribe to my channel on YouTube. I post a new video every week, and until then, take care.

Enroll now for my FREE MINI-COURSE, “Turbo-Charge Your Social Media With Video”.

 

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[VIDEO] 3 Ways Having A Social Media Calendar Will Save Your Business

Today, I want to talk to you about the importance of having a social media calendar, or a social media schedule.

When I get a new client, and we’re doing social media management, the first thing we have to do is set up a schedule.

This is an extremely important part of the process, and it can also be a very painful part of the process for the new client, but it’s absolutely necessary for mainly three different reasons.

Having a social media calendar forces you to be strategic with your online presence

Number one, having a social media calendar forces you to be strategic.

Instead of just posting things all “willy-nilly” and randomly, it forces you to look at your plan and your goals for your social media campaign, and schedule things accordingly across different social media platforms.

Having a social media schedule will help you create more content

Number two, having a social media calendar forces you to be more disciplined and productive.

What I mean by that is, you’re not just scheduling to publish your social media posts, but you’re also scheduling to produce.

So, for example, if you’re like me and you know in advance that you’re going to publish a new video on YouTube every Thursday, let’s say, then you would know that on Tuesday you need to shoot this thing, so that on Wednesday, there’s time to edit and get your captions and subtitles ready, so that on Thursday, you’re ready to publish first thing in the morning.

So, you become more productive and more consistent with your publishing as a result, as you know, consistency on social media and online just builds your brand, it makes you look more reliable as a business.

A social media calendar will save you time

So, number one, a social media calendar forces you to be more strategic; number two, it forces you to be more productive and consistent; and finally number three – this is the best one – it actually saves you a ton of time.

When you schedule things in advance, you are actually able to see where you can take shortcuts and where you can re-purpose, and it’s just easier if you just sit down once a week, for instance, and plan your week in social media in advance instead of revisiting it throughout the week and sort of doing it urgently and haphazardly.

Sitting there calmly for a scheduled, set amount of time, will enable you to just get more done in less time.

And, who doesn’t like saving more time when you’re a business owner right?

So, that’s it for this week. I hope you found that helpful, if you did, please subscribe. I put out a new video for entrepreneurs, and freelancers, and business owners every week. Until next week, take care.

Enroll now for my FREE MINI-COURSE, “Turbo-Charge Your Social Media With Video”.

 

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FAV 5 Recommended Reading For Smart Entrepreneurs (Nov 21st, 2017)

Welcome to our FAV 5… recommended reading/watching to help you obliterate your business goals!

Embrace The Suck! [VIDEO]
Brendon Buchard

How Leaders Reject Negativity [VIDEO]
Isaiah Hankel

The Boss Goes First
Seth Godin

Novak Djokovic on Becoming #1 in the World and Overcoming the Odds [VIDEO]
Lewis Howes

7 Ways To Turn Around Your Bad Day In A Few Minutes
Gwen Moran, Fast Company

Be amazing!

Nishi

Enroll now for my FREE MINI-COURSE, “Turbo-Charge Your Social Media With Video”.

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[VIDEO] What Is The ROI Of Social Media?

Today, I want to address a question that I get a lot, and that is, “What is the ROI, or the return on investment, of social media?”

Well, it’s a really good question, and we’re all business owners here, so obviously we want to know what kind of return we get on our investment.

It’s not always very straightforward when it comes to social media marketing, and I understand that’s very frustrating for a lot of you who want to invest in social media but don’t want to do it foolishly.

Alright, so, how do we figure out the ROI of a social media marketing campaign? It’s a good question.

So, you need two things. First of all, you need a really clear goal, and you need to be able to measure your success towards that goal.

So, the way business owners often like to think is they invested X amount of dollars into social media in terms of their time, and their people, and their resources, so they should get 10X (or whatever) return on that investment.

And, that’s true in a way, but it’s also not true.

The thing is, there’s a lot of ways that social media can offer you value, and it’s not always in closing sales.

There’s a lot of aspects to your business that lead up to the sale.

So, for instance, social media can be used to improve customer service with your existing clients, or it could be used to raise brand awareness with your potential clients, or it could be used to grow your email list, which will eventually lead to getting more clients.

I’m reminded of someone I spoke to quite recently, actually, he’s an excellent businessman, but he wasn’t convinced that he should be on social media because he could only close sales in person.

So, he said to me that if he could just get in front of a prospect for 10 or 15 minutes, if he could just talk to someone for 10 or 15 minutes, he was able to close a sale 80% of the time, which is really remarkable, and I don’t doubt this for a minute. He’s very charismatic and excellent at what he does, and building rapport.

And, because of the nature of his industry, it’s very difficult for him to close a sale over the Internet, over a website, or through social media, or through an email blast, or any other way.

He’s right, he needs to get in front of his clients through Skype or on a telephone call at least, or in person for 10 or 15 minutes, and then he can close the deal.

So, my response to that was, you shouldn’t be using social media to drive up your sales, you should be using social media to get more 15-minute consultations.

So, you see what I mean? You need a proper goal to maximize your efforts on social media, and that doesn’t always mean that you should be looking at sales.

So, once you’ve got a good goal, you can figure out how to measure that goal. So, you’d probably use links that are trackable for instance. You can figure out, for instance with this guy who needs to get more consultations, if he’s getting clicks – as in, “Click on this link to book a free consultation for 15 minutes right now and I’ll answer your questions.”

And, he can track where these links are being clicked. Are they coming from Facebook? Or are they coming from Instagram? Or wherever?

Once you’ve got a proper goal in place, you can figure out how you can measure it, but it all starts with having a meaningful goal for your social media campaign.

So, that’s it for this week. I hope that made sense, and if it did, I hope you subscribe. I put out a new video every single week for you entrepreneurs. Until next week, take care.

Enroll now for my FREE MINI-COURSE, “Turbo-Charge Your Social Media With Video”.

 

 

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