FAV 5 Recommended Reading For Smart Entrepreneurs (March 28, 2017)

Hello Entrepreneurs,

Welcome to our FAV 5… recommended reading/watching to help you obliterate your business goals!

The World-Changer’s Conduct Code
Robin Sharma

Unselling
Seth Godin

How To Stop Self-Sabotage [VIDEO]
Dr. Isaiah Hankel

How to Apply Macro Patience and Micro Speed [VIDEO]
Gary Vaynerchuk

Stick To Your Word [VIDEO]
Brendon Burchand

Be amazing!

Nishi

Get my free ebook, “How to Blog Like an Entrepreneur” now – CLICK HERE!

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How To Use Video On Social Media

As a business owner, you may have noticed a trend among your fellow entrepreneurs.

It appears that lately, everyone and their mama is making videos to promote their businesses online.

You are not imagining things.

In fact, according to Outbrain, 87% of online marketers are using video content to promote products and services.

There are many reasons why this is happening.

For one, videos attract larger audiences than other media. Insivia reports that 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.

Promotional videos are also very engaging and super easy to share. According to Responsive Inbound Marketing, social video generates 1,200% more shares than text and images combined.

So videos are statistically more popular, more appealing, and more engaging than text or images.

I know what you’re thinking – show me the money.

Well, okay… Insivia reports that 51% of marketing professionals worldwide name video as the type of content with the best ROI (return on investment). Also, marketers who use video grow revenue 49% faster than non-video users.

The potential for video as an online marketing tool is huge.

What does this have to do with social media?

Everything.

Using social media to leverage your video marketing campaign just makes logical sense.

Here are a few ways how you can use social media to get the biggest return for your video marketing efforts…

YouTube Videos

If you’re going to launch a video marketing campaign, you need to be on YouTube, if nowhere else.

According to YouTube:

  • YouTube has over a billion users — that’s almost one-third of all people on the Internet
  • YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.
  • Growth in watch time on YouTube has accelerated and is up at least 50% year over year for three straight years.

You cannot escape YouTube – it is the second-largest search engine in existence (second only to Google).

It also happens to be owned by Google, so YouTube videos tend to rank high on Google.

In other words, if you want to rank high on Google searches, create YouTube videos.

In addition to creating captivating video content, you’ll also want to look into strategically using keywords and tags to boost your YouTube presence

Once you get your business videos uploaded to YouTube, you will have access to links and embed codes so that you can share your videos anywhere. This is a good thing, but not always.

What I’m saying is, there is a time and place to use YouTube. If someone is searching on Google, you want to be on YouTube so they can find you. However, if that same person is on Facebook (or another social media platform), it might be more beneficial if you uploaded that same video directly to Facebook.

Keep reading for further explanation…

Facebook Videos

“Native videos” is the term given to videos that are uploaded directly to a specific social media platform, such as Facebook, because that video is now “native” to Facebook, and not linked via YouTube, your website, or some other third party.

Native Facebook videos – by virtue of being native – get more reach than non-native videos.

Think about it… if you were Facebook and you wanted more people to use and stay put on your platform, as opposed to turning to your competition somewhere else, wouldn’t you fix it so that Facebook native videos get favored over others?

Of course you would.

According to a Quintly study, there were more than 4x more interactions on Facebook native videos than those shared from other platforms, including YouTube and Vimeo.

Furthermore, native Facebook videos get archived in your Facebook page’s video gallery, so they are always front and center for your audience to access. Non-native videos pop up briefly in your audience’s stream and then fade into history as time passes.

Another benefit that comes with using native Facebook videos is that you get access to analytics, which can help you make decisions regarding your content.

It is worth noting that 85% of people watch Facebook videos with the sound off, so if you want more views, you could add subtitles (closed-captioning) to your video. In addition, adding a descriptive text bar to give your video more context could get you even more views.

UnMarketing did this with one of their videos and their number of views skyrocketed from 250,000 (which is already really impressive) to 13,000,000 views. It’s a really interesting case study and if you want to read the whole story, you can check it out on UnMarketing’s site here.

Want to get even more reach with videos on Facebook? Go live. Live Facebook videos will improve your reach on Facebook.  According to Social Media Examiner:

While Facebook gives priority to video in the news feed, Live video ranks even higher. According to Facebook, people spend triple the amount of time watching a video when it’s live, because of the nature of live content: it’s exciting, in-the-moment, and the next best thing to being there.

LinkedIn Videos

LinkedIn doesn’t support native video for status updates, so if you want to update your status with video, you’re going to have to upload them to a web page, YouTube, or Vimeo first.

You can, however, upload videos (or share links) to your LinkedIn profile page. Beefing up your LinkedIn profile with videos is a good idea, as these videos will stay archived in your profile.

Twitter Videos

Native videos are supported by Twitter, and they tend to get more engagement than non-native videos, as reported by Social Media Today.

In true Twitter form, native videos on this social media platform are only allowed to be up to 140 seconds long.

For this reason, you might have to cut down your videos for Twitter, or create teasers or trailers with strong calls-to-action to seek out the full-length videos elsewhere.

Instagram Videos

Instagram is such a powerhouse app for sharing photographs, it is easy to forget that Instagram videos can help with your overall engagement as well.

Instagram videos can only be up to 60 seconds in length – so again, as with Twitter – if you can’t get your message out within this time constraint, you can create teaser videos with strong calls-to-action to click the link in your Instagram bio to see the full version.

Remember – only the bio link is clickable in Instagram. So refrain from posting long, convoluted links to videos in your captions or within your videos and images – as they will likely go ignored.

Video and social media go hand-in-hand, and by the looks of it, many marketers agree that this is where the future of online marketing is headed.

Are you planning on jumping on the video-social bandwagon? Why or why not? Tell me in a comment below!

Get my free ebook, “How to Blog Like an Entrepreneur” now – CLICK HERE!

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FAV 5 Recommended Reading For Smart Entrepreneurs (March 14, 2017)

Hello Entrepreneurs,

Welcome to our FAV 5… recommended reading/watching to help you obliterate your business goals!

The Neurobiology of Genius Explained (simply) [VIDEO]
Robin Sharma

Our Pre-Judgment Problem
Seth Godin

How To Avoid Backstabbers And Bad Influences [VIDEO]
Dr. Isaiah Hankel

The Power Of Story
Tony Robbins

Don’t Follow Your Passion – It’s What’s Holding You Back
Ryan Holiday

Be amazing!

Nishi

Get my free ebook, “How to Blog Like an Entrepreneur” now – CLICK HERE!

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Posted in Blog, business, entrepreneur, Favorite Five, Uncategorized, Videos, YouTube | Tagged , , , , , , , , , , , , , | 2 Comments

How to Identify Your Target Market Using Social Media

Identifying your target audience can be tricky business.

As a business owner, if you don’t have your target audience locked down, you risk wasting valuable time and resources marketing ineffectively to people who might not benefit from your product or service.

A common mistake that entrepreneurs make is trying to be everything to everyone.

In other words, they avoid the daunting task of determining a specific target audience all together.

Unfortunately, avoidance isn’t a great strategy when it comes to building a business.

“Everyone” is not your target market.

You can’t be everything to everyone. If you try, you risk diluting your message until your brand becomes irrelevant.

If you are having trouble determining your target audience, you can turn to social media for help.

Here are just a few ways you can identify your target market using social media…

Check out your competition

Social media makes it easy for you to see what others in your industry are up to online.

That’s right, I’m telling you to stalk your competitors – but… not in a creepy way.

Think More along the lines of  “market research,” as opposed to plotting against someone.

Check out your competition’s social media profiles and learn what you can about what works for them and what doesn’t.

Once you get a handle on what they are doing on social media, make the choice to do something different.

Do not fall into the trap of trying to be someone else, or something you’re not. Use what you discover about your competition to differentiate yourself and your business.

Are you and your competitors all trying to approach the same target audience? Perhaps the market is saturated? Perhaps that fact has been limiting your business success and you should redefine your target audience?

Is there a sliver of the audience pie that is going neglected or under-served? Could you target that market instead?

Even if that new market is smaller than the one everyone else is going after, it might prove to be more profitable for you because there is less competition there.

Eavesdrop on conversations

The comments posted on social media business pages and blogs are goldmines for information.

What sort of comments and questions keep popping up? Where do people seem lost, confused, upset, Frustrated, or wanting more? What’s badly missing from the landscape?

Identify what problems your business can solve. How do your company’s solutions line up with the problems you’re seeing expressed on social media? Figure out who has these problems and why. These are the people that you might consider a part of your target audience.

Reach out to your existing network

If you already have an existing social media presence – even if it’s just a personal presence and not a professional one – reach out to your connections and ask them for input.

Ask them questions, get their opinions, and gage their reactions to ideas you put out.

You can start reaching out to those you think are in your target market. You can start engaging with others who you didn’t initially think were in your target audience but now you think you might have found a new niche. You can communicate with past clients and decide from there which of them you liked working with best and see what you can do to reach more like them.

Also, you can engage with business people who are not in competition with you, but who are also targeting the same or a similar audience. For instance, a nutritionist and a fitness center might target the same audience, but they are not in competition with one another. In fact, building a solid relationship on social media could prove to be mutually beneficial, as they could share content, cross-promote, and give each other credibility.

Get my free ebook, “How to Blog Like an Entrepreneur” now – CLICK HERE!

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FAV 5 Recommended Reading For Smart Entrepreneurs (February 28, 2017)

Hello Entrepreneurs,

Welcome to our FAV 5… recommended reading/watching to help you obliterate your business goals!

Why To Love Your Haters [VIDEO]
Robin Sharma

The why of urgent vs. important
Seth Godin

How To Not Lose Yourself In A Relationship [VIDEO]
Dr. Isaiah Hankel

Fix The Well, Not The Sink [VIDEO]
Gary Vaynerchuk

How to get better at the things you care about [VIDEO]
Eduardo Briceño – TED Talks

Be amazing!

Nishi

Get my free ebook, “How to Blog Like an Entrepreneur” now – CLICK HERE!

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Posted in Blog, business, entrepreneur, Facebook, Favorite Five, LinkedIn, Twitter, Videos, YouTube | Tagged , , , , , , , , , , , , | 1 Comment

The Secret to Creating Great Content

secrets-to-creating-great-content-instagram-facebookIt’s no big secret that the future of online marketing lies in creating great content.

Content is just a buzzword for “information”, and in the context of online marketing, that could come in the form of a blog, a tweet, a video clip, an image, a meme, or anything along those lines.

Unlike traditional, “old school” marketing, where a business would push out (advertise) information about their product and services, content marketing strives to attract an audience by giving away valuable information… for free.

Simply put, give something of value for free… attract business.

What a crazy concept.

And it’s getting less crazier by the minute.

Because it works.

Check out these statistics on content marketing (Source: DemandMetric):

  • Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads
  • 90% of organizations market using content
  • 91% B2B marketers use content marketing
  • 86% B2C marketers use content marketing
  • 62% of companies outsource their content marketing
  • On average, marketers spend over 25% of their budget on content marketing

But… not all content is created equally.

Some content is bad.

Really, really bad.

Some business owners miss the mark when it comes to content marketing, simply because they don’t understand their businesses as well as they should before embarking on a content marketing strategy.

So what does it take to create great content?

Five deep, dark, secrets to creating great content…

Know your audience

Who is your audience? Who do you want to reach and engage? Who are these people who you’d eventually like to convert into paying clients or customers?

Don’t say “everybody.”

If you say “everybody” you are trying to be everything to everyone and you are diluting the impact of your message.

When you try to be everything to everyone, you end up losing your credibility.

(This is true in marketing, in business, and in life – but I digress).

People who drink Starbucks don’t want to hear about people who drink Tim Horton’s. You have to pick a side.

Know everything about your target audience. This includes your audience’s demographics, such as:

  • agebook-ad-fb-ig
  • gender
  • marital status
  • income
  • education level
  • occupation
  • geographical location
  • ethnicity

…as well as their psychographics, which include:

  • lifestyle
  • interests
  • hobbies
  • values
  • attitudes
  • behaviors

A good exercise is to envision your perfect client (it may be someone you actually work with, or it may be someone you haven’t met yet, like a celebrity, or it may be someone completely fictitious) and then go from there, sketching out an “ideal client profile” that will help you determine your perfect target audience.

Know what problem you solve for your audience

Now that you know who your target audience is, you need to identify what problem you solve for your audience.

The best content fixes your audience’s problems.

Every audience has problems – even if the problem is that they are bored.

Your content should address the specific needs of your audience. Not sure what those are?

Chances are, as a business owner, you get asked a lot of questions all the time from your clients or prospective clients. There are probably a bunch of questions that come up quite frequently… these are the questions you need to be addressing with your killer content!

If that tactic doesn’t do the trick, just ask them! Throw out a comment on social media, asking your audience what you can help them with today – you may be surprised at how many ideas for blog posts, infographics, and videos you’ll get.

Know what is unique about what you provide your audience

If you’re not the only person to deliver a particular product or service to a certain group, you’d better be doing it in a way that stands out.

This goes back to not trying to be everything to everyone. If you can figure out what makes your business, product, or service different from the rest, you can create content that will stand out from all the rest.

Because let’s be real… there is a LOT of content on the Internet – how are you going to stand out if you and your message is just like all the rest?

Know how to communicate with your audience

Knowing what to communicate with your audience is just as important as knowing how to communicate with them, and where.

Knowing how to communicate is to know what tone and language to adopt so that your audience can relate to you.

For instance, you may want to use industry jargon if it makes you look credible to your audience. On the other hand, depending on the situation, if using technical lingo goes over your audience’s heads and loses them, you might want to consider breaking down your content so that it’s easier for them to digest.

Knowing where to communicate means you have to know your platform. You have to know where your audience hangs out online, for instance on social media. Are they active on Facebook? Instagram? Twitter? LinkedIn? YouTube?

And finally, what format do they prefer to get their information?

Do they prefer written blogs? Some audiences prefer, long in-depth blog articles, while others prefer if you’d keep it brief. What length of blogs does your audience prefer?

Your audience might respond to videos or images better than they do to blogs.

By the way, just because one social media platform or one media format works today, doesn’t mean it’s still going to have traction down the road. Always be testing and adapting.

Don’t be afraid to try new things and stay a couple of steps ahead of your audience!

Have a call-to-action for your audience

It is hard to measure the effectiveness of your content if you don’t ask your audience to do anything.

Furthermore, if you don’t ask your audience to do anything or stay in touch, you’ve effectively wasted an opportunity.

Asking your audience to do something for you is really easy AFTER you’ve given them great content – they’ll want to do something for you or stay in touch since you’ve helped them with your valuable information.

Never take for granted that your audience is automatically going to follow you on Facebook just because you gave them some great content – you have to ASK them to follow you on Facebook.

Asking your audience to do something is called having a call-to-action (or CTA). An effective CTA could include:

  • Download my ebook
  • Subscribe to my YouTube channel
  • Follow me on Instagram
  • Leave me a comment or ask me a question
  • Buy my program

Make your CTA easy to understand and follow. That means, not asking them to type out a lengthy and complicated URL – instead, provide them with a clickable link. Don’t make them fill out a long and complicated form, it should be more like “Click, click, here’s your ebook.”

By now, you’ve probably noticed an overall theme to creating great content… every one of the points above center around your audience. The biggest secret to creating great content is making it all about them (not you). Always be asking, is your content helping, inspiring, or entertaining the people you want to convert?

Get my free ebook, “How to Blog Like an Entrepreneur” now – CLICK HERE!

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FAV 5 Recommended Reading For Smart Entrepreneurs (February 14, 2017)

Hello Entrepreneurs,

Welcome to our FAV 5… recommended reading/watching to help you obliterate your business goals!

How To Love Life’s Great Seasons [VIDEO]
Robin Sharma

The two vocabularies (because there are two audiences)
Seth Godin

Are You A Coward? 3 Warning Signs [VIDEO]
Dr. Isaiah Hankel

The Power of User Personas
Kerry Song – Robbins Research International

How to gain control of your free time [VIDEO]
Laura Vanderkam – TED Talks

Be amazing!

Nishi

Get my free ebook, “How to Blog Like an Entrepreneur” now – CLICK HERE!

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Posted in Favorite Five | Tagged , , , , , , , | 3 Comments