How to Post a Blog on Instagram

Instagram TemplateMore and more entrepreneurs are jumping on Instagram to market their businesses. And it’s easy to see why.

After all, Instagram’s marketing appeal is undeniable: engagement on Instagram is better than engagement on Facebook and Twitter combined.

So if you have a business blog to promote, it makes sense to spread the word on Instagram, right?

There’s just one small hurdle…

Instagram makes it virtually impossible to post clickable links.

As an account holder, you can have a clickable link in your bio page – THAT’S IT.

But you can’t post clickable links in your photo captions or comments, and photos aren’t clickable either.

So how do you use Instagram to drive traffic to your business blog?

Here’s how…

Make the most of the clickable link in your bio

You only get one clickable link with Instagram, so make it a good one!

Post a clickable link to your blog in your Instagram bio.

You can easily change the link in your bio from your phone or desktop, so feel free to link directly to your latest blog post and change it up every time you write a new blog post.

Take things a step further and consider using a bit.ly link or something similar so you can easily track how many clicks you’re getting.

This will give you a good idea of what types of content, captions, images, etc. are working for you and what aren’t.

Be strategic with your photo caption

The most obvious way to promote your blog on Instagram is to cut and paste your entire blog post into the photo caption section of your Instagram post.

However, your entire blog post may not fit in the caption (you are allowed up to 2,200 characters), and even if it does, you might still prefer to drive traffic to your actual blog.

Therefore, it is worthwhile to just have a teaser or an excerpt in the caption, and then end with a call-to-action to visit your Instagram bio page and click the bit.ly link there to see the full story.

You should also tag yourself in the call-to-action like this: @nishi_sood. This way, your readers only have to click on your tag and they’ll quickly and effortlessly be transported to your bio page, instead of having to navigate themselves there. By doing this work for them, you’ll get more clicks to your bio page, which means you’ll get more clicks on your bit.ly, which means you’ll get more traffic to your blog.

Remember that Instagram is all about pretty pictures

Instagram has always been, and always will be, all about pretty pictures.

Never forget this.

Never forget the language of the platform you are using to market your business.

Do not assume that people are going to check out your caption, and find out there’s a blog to read.

The image you use should be attention-grabbing and make it obvious that there is a blog for the viewer to check out. Include the title or an excerpt of your blog within the image. Otherwise, your photo will get dismissed, your caption will go unacknowledged, and your blog will remain unvisited.

Don’t forget about hashtags

Hashtags are extremely effective on Instagram.

That is, if you know how to use them properly.

Do some research and find out which hashtags will drive the right people to your Instagram post.

If you’d like more of an introduction on what hashtags are all about, check out an older post of mine: “How to Use Hashtags”

Follow me on Instagram here!

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FAV 5 Recommended Reading For Smart Entrepreneurs (July 12th, 2016)

Hello Entrepreneurs,

Welcome to our FAV 5… recommended reading/watching to help you obliterate your business goals!

How To Stop Wasting Your Time By Learning To Say “No” To People [VIDEO]
Dr. Isaiah Hankel

First chance, best chance
Seth Godin

Give More Than You Get [VIDEO]
Gary Vaynerchuk

Potent Productivity Practices While Travelling [VIDEO]
Robin Sharma

From Car-Jacking To World Excellence
James Altucher

Be amazing!

Nishi

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How to Use Hashtags in Instagram

Instagram-squareThese days, more and more entrepreneurs are using Instagram to market their businesses.

And with good reason. With 500 million monthly active users, the rise of Instagram is undeniable.

More importantly, engagement on Instagram is better than engagement on Facebook and Twitter combined.

What does this mean for business owners? It means that even if you have fewer followers on Instagram, you’re likely getting more noticed on Instagram than you are on Twitter and Facebook… like, way more noticed.

One way to increase traffic to your business Instagram account (and subsequently increase your number of followers) is by strategically using hashtags.

Despite their effectiveness, many business owners under-use or misuse hashtags, in fact hashtags are often jokingly dismissed.

But increasing traffic to your Instagram account is NO joke!

Here’s how to use Instagram hashtags like a business owner…

 

1. Use Instagram’s search tool

Use Instagram’s search tool to look up which hashtags are currently being used and which ones are most popular.

Do this by typing in an obvious hashtag you want to use and then hover in the search window for a second or two. A dropdown menu will appear like magic and Instagram will SUGGEST alternative hashtags for you to use. What’s more, Instagram will even point out how popular these suggested hashtags are by indicating how many posts are currently using those hashtags.

In other words, Instagram has done your hashtag research for you. And it’s being given to you. For free. Take advantage of this feature!

 

2. Use as many hashtags as you can

You are allowed to use up to 30 hashtags in an Instagram post. That’s a lot of hashtags. Use them all! There’s no downside. There’s no hashtag tax. They let you use 30, so do your best to find 30 relevant hashtags.

 

3. Post hashtags under comments

Hashtags often get a bad rap is because they look overbearing (not to mention ugly and silly) when they’re piled on top of each other in an Instagram caption.

Although this is just an aesthetic thing, they can seriously distract from the caption itself.

You can avoid this issue by hiding your hashtags in the comments section. After you post your Instagram photo (or video), post your hashtags as the first comment. As more comments come, in, your hashtags comment will truncate and disappear. But the cool thing is, the hashtags will still work!

 

4. Include a branded hashtag

Every business that is marketing themselves on Instagram should have a branded hashtag.

A branded hashtag is one that you, the business owner create and it is unique to your brand.

If someone on Instagram wants to comment on their experience with your brand, they can use your branded hashtag in their comments and instantly be part of the conversation about your brand.

Having a branded hashtag is an excellent way to keep tabs on what people think of your brand and engage with your most loyal supporters. And this right here, is probably the most important reason why your business needs to be on Instagram.

If you’d like more of an introduction on what hashtags are all about, check out an older post of mine: “How to Use Hashtags”

Follow me on Instagram here!

Sign up for my e-blast so you don’t miss out on free social media news and tips, as well as articles to boost your entrepreneurial mindset!

 

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FAV 5 Recommended Reading For Smart Entrepreneurs (June 28th, 2016)

Hello Entrepreneurs,

Welcome to our FAV 5… recommended reading/watching to help you obliterate your business goals!

How to Develop Grit (and what is Grit?)
Brendon Burchard [VIDEO]

Uninformed dissent
Seth Godin

How to Target Local Customers With Facebook Ads
Aaron Agius, Social Media Examiner

What I’m Reading
Robin Sharma

The Shocking Lessons I Learned After I Quit My Social Media Addiction in 3 Days in the Desert
Kim Lachance Shandrow, Entrepreneur.com

Be amazing!

Nishi

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FAV 5 Recommended Reading For Smart Entrepreneurs (June 14th, 2016)

Hello Entrepreneurs,

Welcome to our FAV 5… recommended reading/watching to help you obliterate your business goals!

How To Deal With Emotional Manipulators Who Make You Feel Guilty
Dr. Isaiah Hankel

Opportunity Overwhelm? Do this.
Brendon Burchard

Raising The Average
Seth Godin

What Makes Your Unstoppable in The Pursuits of Your Dreams?
Carrie Green, Female Entrepreneurs Association

A Harvard Psychologist Says This Trait Matters Most: 10 Ways to Make a Great First Impression
Jeff Haden, Inc. Magazine

Be amazing!

Nishi

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Posted in Blog, business, entrepreneur, Favorite Five | 2 Comments

FAV 5 Recommended Reading For Smart Entrepreneurs (June 1st, 2016)

Hello Entrepreneurs,

Welcome to our FAV 5… recommended reading/watching to help you obliterate your business goals!

How To Stop Letting Negative People Control You [VIDEO]
Dr. Isaiah Hankel

Uncommon Tactics to Become a Genius Communicator [VIDEO]
Robin Sharma

Problems
Seth Godin

What To Do After You Graduate From College
Gary Vaynerchuk

3 Rules For Creative Workers To Keep Their Business In Order
Jeff Goins from Fast Company

Be amazing!

Nishi

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Why Entrepreneurs Need Video Marketing

video-squareIf you are an entrepreneur and are using (or thinking of using) social media to market your business, you have undoubtedly heard the phrase, “content is king.”

In fact, you’ve probably heard it so often that you’re a bit sick of it.

But the reason you’ve heard it so much is because it’s absolutely true. Content IS king; you cannot have a meaningful online presence without great content.

But what kind of content is best? Written content? Photo content? Podcasts? Animated GIFs?

All of these formats are great, but one type of content is rising above and beyond and taking the Internet by storm.

Video content is hands down becoming the most effective way to market your business online.

If you are hesitant to engage in video marketing, you are not alone. After all, creating video content for your business requires more time, thought, planning, and equipment than creating written or photo content. You might even have to invest some dollars in order to create videos that are true to your brand.

But it’s worth it. Here are 5 reasons why every entrepreneur needs video marketing to promote their business:

Everyone’s doing it

It started with YouTube. But now Facebook, Twitter, Instagram and any social media platform that matters to business owners are incorporating native video to their platforms. What does this tell you? If the people behind the biggest, most powerful social media platforms are jumping on the video bandwagon, chances are, they’re on to something. Their main priorities include keeping their users engaged, and their content relevant. So if they’re all over video, they know it’s because their users respond to video. And as a business owner, as a marketer, you’d be crazy not to follow suit.

People like video

People like video. A lot.

Video is easy to digest, it strikes an emotional chord, and it makes you, your business, your product or service instantly more interesting and personable.

Think about it: would you rather read about the latest features on the newest camera you’re thinking of buying, or watch a video featuring an expert (such as the owner of a pro camera shop) demonstrating this technology for you?

Similarly, would you rather follow step-by-step written instructions accompanied by photos showing you how to make fancy designer cake decorations, or would you rather watch a master chef show you how in a well-produced video?

Exactly.

Video is an excellent communication and teaching device. And there are statistics to prove this.

According to an infographic published by HighQ:

  • 78% of people watch videos online every week and 55% of people watch videos online every day.
  • Using the word “video” in an email subject line boosts open rates by 19%, increases click-through rates by 65%, and reduces unsubscribes by 26%.
  • It’s predicted that by 2018, video will take up 79% of consumer Internet traffic.

Furthermore, according to YouTube:

  • YouTube has over a billion users — that’s almost one-third of all people on the Internet
  • YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.
  • Growth in watch time on YouTube has accelerated and is up at least 50% year over year for three straight years.

Video is engaging

An important thing to note is that people don’t just randomly click on videos; they actually stay engaged and often stick around until the end. According to HighQ, 65% of video watchers watch at least ¾ of a video.

This additional “dwell time” is important when you consider the struggle it is to keep someone on your business website long enough to convert a casual by-passer into a solid sales lead. Having a video on your business website will keep a visitor on your site for two minutes longer than if your site didn’t have video.

Video is serious SEO

The go-to place for online videos is YouTube.

The thing to remember about YouTube is that it is not – repeat NOT – merely a video-player. It is so much more. It is in fact a tremendously powerful search engine. It’s the second most important search engine in existence. That is, second only to the almighty Google. In fact, it’s owned by Google.

Why does this matter to business owners?

It matters because it means that by creating videos and putting them on YouTube, you are building a powerful SEO (search engine optimization) machine for your business. So when people are searching for answers to their questions, or for something to feed their interests, Google and YouTube will lead them to your business.

Getting on the first page of Google is no easy feat. But when you search on Google for anything, do you notice all the videos that float to the top of your search? Having a video gives you an advantage: your message will get preferential treatment by the most powerful search engine in the world for the simple fact that it is a video; instead of getting lost at sea with everyone else’s written content.

Video is easy to share

There was a time when watching a video online was tedious: you had to download or stream a video in order to watch it, and that could take the patience of a saint. Those days are thankfully behind us.

Finding a video on your phone, device or computer is easy. Watching a video on YouTube, Facebook, Instagram, or Twitter is easy. Sharing or liking a video on social media is easy.

Video is incredibly accessible and easy to share. The ultimate goal, of course, would be to have your business video “go viral,” but that doesn’t happen every day and truthfully, you don’t need to put that kind of pressure on yourself.

The thing is, your business video doesn’t necessarily have to “go viral” in order to be a huge success. It just needs to reach a good amount of the right people.

Hope you found that useful! Got any questions? Leave me a comment below.

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