I have a confession to make. I’m a bit of a fangirl when it comes to Hollywood. So when I’m not using social media for business, I’m using social media to catch up with my favourite celebs. Believe it or not, I think observing how the famous use Facebook and Twitter might actually teach us a thing or two about using social media for business. At least that’s what I tell myself so it doesn’t just seem like I waste a lot of time being a fangirl (haha!).
So here are just 3 of my favorite celebs (trust me, there are more) and what we as business owners can learn from them about social networking:
George Takei – Best known for starring in the original Star Trek series, Takei has a rabid following on Facebook. Most of his content is hilarious and light-hearted, but he also uses this platform to speak about GLBT rights.
What businesses can learn from George Takei
Just be yourself. Does everyone approve of George’s work as a GLBT activist? Of course not. But Takei isn’t out to please everyone, only those who get why “it’s okay to be Takei.” His fans connect with his courage, his positive outlook and the confidence to poke fun at himself: “ooohhhmmyyyyyy!”
Milla Jovovich – Via Twitter, Milla Jovovich’s fans accompany her to film sets, parties, fashion shows, award ceremonies, etc. What more could a fan ask for? It’s the next best thing to being there. Jovovich tweets quite frequently, but the best thing about her is she answers her fans.
What businesses can learn from Milla Jovoich
Engage! Take a close look at Ms. Jovovich’s tweets; most of them are direct replies to her fans. She addresses them one-on-one and as a result, her fans can’t help but feel like she really cares about them.
Stephen Amell – On Facebook, Amell engages his fans, answers their questions via video Q&A’s, shares the ups and downs of waiting for his new TV series to be picked up, and even lets fans peek into his personal life with photos of his mom, dog, and Blue Jays hat.
What businesses can learn from Stephen Amell
Mix it up! Stephen doesn’t just write: he posts photos and videos too. He experiments and asks his fans for feedback, support and questions. His Facebook fan page is varied and interesting.
What celebrities do you follow on social media and what have they taught you about social networking?
- How George became an online superstar (stuff.co.nz)