Who’s on Twitter?

Question of the Week: “Who’s on Twitter, demographic-wise?” (Asked by: Adam O’Neil of Sunlife Financial).


If you’re thinking of using Twitter for business, and you’re a “numbers guy” like Adam, you might be interested in some demographics published by the Pew Research Center.

According to the study:

  • Some 15% of online adults1 use Twitter as of February 2012, and 8% do so on a typical day.
  • The rise of smartphones might account for some of the uptick in usage because smartphone users are particularly likely to be using Twitter.
  • One quarter (26%) of internet users ages 18-29 use Twitter, nearly double the rate for those ages 30-49. Among the youngest internet users (those ages 18-24), fully 31% are Twitter users.
  • Residents of urban and suburban areas are significantly more likely to use Twitter than their rural counterparts.

You can read more into the study here.

Got a question about social media or video marketing? Post it in the comments section or write me at Nishi@NightDay.ca, I’d love to hear from you and I might mention you in my blog!

About Nishi

Blogger, Ghost Writer, Business Owner, Mom, Coffee Addict, Insomniac, Runner, Bad Swimmer, Aspiring Novelist www.NightDay.ca
This entry was posted in Social Media Marketing, Twitter and tagged , , , , , . Bookmark the permalink.

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