Love video? Love sharing? Well then, it’s a good time to be alive, isn’t it?
After Twitter unleashed its Vine app in January, it suddenly became very quick and easy to shoot and share quirky little video loops via social media.
In June, photo-sharing giant Instagram jumped on the bandwagon and introduced a video feature.
Let the games begin!
The two apps have since been duking it out with upgrades and new bells and whistles, which is awesome for those of us who use video and social media for business (and fun… let’s not forget fun). But which app is right for you? Vine or Instagram?
Here’s a quick rundown of both apps and their features:
|Owned by Twitter||Owned by Facebook|
|Videos are 6 seconds long and loop||Videos are 15 seconds long|
|Creative filters||Creative filters|
|Cool Features: Touch anywhere on screen to record||Cool Features: Able to focus on specific subject. Better edit/delete tools. Cinema feature (image stability)|
|Thumbnail defaults to first frame of video||You can choose thumbnail|
|Share on Facebook and Twitter. Able to generate an embed code.||Share on Facebook, Twitter, Tumblr, Flickr, and foursquare, as well as through email|
|Likes and re-vine||Likes|
“Bottom line, Instagram video offers more bells and whistles, but Vine seems to require less effort to both post and browse videos.”
Meanwhile, TechCrunch’s Jordan Crook has this interesting perspective on the distinct cultures that are evolving around the two apps:
“Where Instagram’s user base is mostly made up of people documenting their feet, coffees, and pets, Vine has attracted a group of users who are pleased by the challenges set forth in the app.
Instagram’s filters, longer video length, stability technology and already-ingrained user behavior will keep its video offering very similar to its photo offering. People will now just post videos of their feet, coffees, and pets. At the same time, Vine’s growing community of creatives and tinkering designers will likely continue to blossom, as well.”
Personally, I think this is right up there with the “Are you a Mac or a PC?” debate. Or the Nikon versus Canon debate. And here’s what I believe it all comes down to…
Apps don’t shoot people. People shoot people (er… and coffees and pets).
We have two amazing (and FREE) tools at our disposal. Stop debating. Go forth and create art and business!
- Instagram is now completely crushing Vine (bgr.com)
- Vine shrinks as Facebook announces Instagram video. (themrsite.com)
- Social Media Smackdown: Instagram vs. Vine (business2community.com)