But wait, you’re an entrepreneur, just starting out and you have limited
resources. No worries, here are 4 tips to consider before
launching your brilliant blog on a budget:
1) Combine your website with your blog – No need to pay for 2 domains or twice the hosting; just combine the two together. As a bonus, integrating your blog with your website will improve your site’s Search Engine Optimization!
2) Make your own updates – Even if you’re not a techie, platforms like WordPress make blogging very simple. If you’re not comfortable building the blog from scratch, you can ask your blog/web designer if they can set it up and then teach you how to maintain it; that will save you dollars in the long run.
3) Use a template – Save time and money by using a template and customizing it to suit your brand. WordPress has lots of templates and plugins available for little to no cost.
4) Use social media to publicize your blog – Remember, with blogs there is no such thing as “if you build it, they will come.” You have to campaign for your blog and get a following. Social media is a very logical (and mostly free) way to drive traffic to your blog.