Hashtags (those hyperlinks symbolized with a “#”) pop up all over the place in social media, but are most common on Twitter and Instagram. They are used to organize conversations; when you click on them, you’ll see recent posts carrying the same hashtag, so that you can eavesdrop on or take part in a live discussion.
4 common ways Hashtags are used to organize conversations:
2) By Event – If you’re promoting an event, you can assign a Hashtag (such as #MixMingleNetwork) and have attendees and organizers chatting before, during and after the event. Not a bad way to build buzz for your event!
3) By Neighborhood – Local businesses and patrons can jump on neighborhood Hashtags and help promote each other and build a sense of community (check out #Toronto #JunctionTO ). Read more about using neighborhood hashtags here.
4) By Category – You can attract more readers with hashtags that aren’t overly specific (#blogging #SocialMedia #Awesome)
Anyone can invent a hashtag (they don’t belong to anybody) and you can use more than one at a time. Just be careful not to overuse them… it looks cheap, like wearing too much jewelry!
Need someone to write your blog or manage your Facebook, Twitter, LinkedIn or Instagram accounts? Get in touch! Nishi@NightDay.ca