As entrepreneurs, it’s important that we keep up with marketing trends in social media.
But it’s also important to remember, particularly if you’re old enough to remember owning a phone that doesn’t take pictures, that when it comes to social media marketing, there’s no school like the old school.
If you’re an old school entrepreneur, you’ve got an unexpected edge when it comes to promoting your business on Instagram, YouTube, Facebook, Twitter, LinkedIn etc.
Here are a few reasons why:
You know your market.
New school marketers have a death grip on the technology. But old school marketers know that it’s more important that they know their audience. All the Facebooking and pinning on Pinterest isn’t worth a Solid Gold Dancer if you don’t have content that appeals to your market. You can only create content that lights a fire under the right audience if you understand that audience on a deep level.
You know that real relationships take time.
There’s a prevalent misconception that the immediacy of social media translates to an immediacy in closing a sale. Not true.
When it comes to business relationships, you have to have patience. Back in the day, networking events, golf games, and coffee meetups weren’t considered a waste of time if you didn’t walk out with a closed deal. It was understood that these were stepping stones to real relationships that would lead to business down the road.
Using the same logic, you can’t expect to make a sale the first time someone likes your blog post or follows you on Facebook. You need to engage, you need to find common ground, you need to appreciate one another and you need to help each other. And this takes time.
You know the value of a face-to-face.
Connecting online through social media with your potential customer or referral partner is just the beginning. You know from experience that nothing beats getting to know someone face-to-face. Do your personalities click? Can you trust this person? What does their body language tell you? You value meeting people in person (or at least on Skype!) and having meaningful conversations with like-minded people, and for good reason.