There’s blogging and then there’s business blogging.
With blogging, there are no hard and fast rules, you can basically do whatever you want.
But if you’re an entrepreneur and want to use a blog as part of your marketing strategy, it’s good to know that there are some practices that have been proven to get you results.
Here are a few low-tech and no-nonsense ways you can get better performance out of your business blog:
Know who you’re talking to
As a business owner, you need to have a handle on your brand and that means knowing your target audience inside and out. Knowing you readers will determine the content and tone of your blog. If you struggle with this right off the bat, everything else is going to flounder.
Your blog should always be helping someone, specifically, your target audience. Give advice, offer your incredible expertise, so your readers are glad (even relieved) they have your blog to look to for guidance. If all you’re doing is promoting your product, your service, your event, you, you, you then you’re not really giving your target a real reason to donate their time and focus.
Invite conversation, ask questions, and be open to opinions and feedback. Communicate as much as you can with your audience; not only will it help you learn more about them, it will make them know that you care about them.
It is very easy to publish a blog nowadays… it’s almost too easy! It’s tempting to throw something together without much thought, but the truth is, you don’t want to get sloppy. You’re a business. Even a meaningless typo can chip away at your credibility if you’re not careful.
Choose nice pictures, proofread like a maniac, and make sure your blog looks appealing on devices as well as desktop computers. Use web-safe colours, easy-to-read fonts, and maintain an uncluttered, easy-to-follow design that loads up quickly.
One of my favorite blogs started cluttering up their page with advertising that kept crashing the browser on my phone. It might be my phone’s fault. I don’t know and I don’t care. I just don’t read that blog anymore. See what happened?
Your blog topics should follow along the same vein. Don’t try to be everything to everyone, because that will just make your blog bland and boring. You won’t stand out with this approach. If you’re a new blogger, this might take you some time to hone, so don’t be too hard on yourself in the beginning.
Be easy to find
This is no time to play hard to get! Use everything from your print marketing, your email signature and social media to point to your blog. If you’re feeling shy, think about all the times your friends posted pictures of their babies and pets and coffee art online. Is your blog more interesting than their sandwich? If better be! Post it!
A call-to-action is a succinct message telling your reader to do something. Now that you’ve given them advice and helped them get through their day, you can ask them for a small solid. It could be something like:
- Subscribe to my email blast!
- Leave me a comment!
- Follow me on Instagram!
- Send me a selfie!
- Buy my product!
- Write me a testimonial!
- Give me 5 stars!
- Buy my book!
You get the idea. Now feel free to check out my ebook 🙂