If you write a blog as part of your business marketing strategy, you will want to do everything you can to get your blog to stand out.
Getting noticed and read doesn’t necessarily have to be complicated. Here are a few easy tactics any entrepreneur or freelancer can use to make their business blog more appealing to the reader:
I’ve heard many old school writers poo-poo the insurgence of list-writing as if it somehow cheapens the craft of writing. Ignore these people.
Lists are easy to read. Hey, you’re reading one right now. When readers are bombarded with written content all day and every day, you want to make sure yours is easy to devour.
Lists are on a mission. They get to the point. And they sell ideas. Write lists.
Include lots of white space
Big, dense paragraphs can be daunting to the reader. They seem to require a serious commitment.
Short, lightweight paragraphs are more inviting. They’re easy to skim through, which means they’re more likely to get read.
Use a pretty picture
Choose a great image to complement and set the tone for your blog article. This image will show up when you share links to your blog on social media, which will impact attracting (or repelling) readers.
Also, search engines like Google tend to favor articles that are accompanied by pictures.
Human beings are visual creatures and they can’t help but be drawn to an inspiring image. Your article will be more appealing and more likely to get read if you attach an inviting picture.
Compose a catchy headline
I sometimes spend more time on the headline than I do on the actual article. True story. Write a headline that captures your reader’s attention while they’re skimming through dozens (or hundreds) of headlines and use key words and phrases that are searchable by search engines like Google.
End with a bang
You want your reader to remember your article for a while, not just forget about it as soon as they’re done reading, so you should end your article on a high note.
From a marketing standpoint, it’s good to end with a call-to-action that benefits you (the writer) but if you can, make it something inspiring and uplifting that causes your reader to spring into gear.
For instance, instead of telling your reader to sign up for your email list to stay in touch, tell them to take this opportunity to change their life forever and sign up now or else they’ll regret it and miss out on free gifts. Okay, maybe that’s a little over the top, but you get the idea. Now sign up for my email list for more of this!