Every entrepreneur should consider publishing an eBook.
I know what you’re thinking. I’m a business owner, not an author.
You may or may not have ever considered being an author, but the truth is, as a business owner, you likely have a ton of knowledge that is worth sharing with others.
What’s more important, is that this knowledge, packaged in the form of an ebook, can help you help others AND grow your business.
When my free ebook, “How to Blog Like an Entrepreneur” was first unleashed, I fully expected it would help me grow my business, but I was surprised at how quickly it got me noticed and how much it raised my profile. Now I wish I had published it sooner.
Here are several reasons why you and every entrepreneur should consider publishing an ebook…
Being an author is cool
Admit it, you want to be cool. And publishing an ebook has a coolness factor to it.
I know what you’re thinking. I’m already cool.
Well, publishing an ebook can actually make you more cool.
Even if you’re self-published.
Even if you’re giving it away for free.
Even though if it’s a digital ebook and not one that is available in actual hardcopy.
Put it this way, how many people do you know have written any kind of book?
When you casually mention at business and social gatherings that you have an ebook out, people’s eyebrows do that thing they do when they’re impressed. Even when they don’t know what the book’s about yet. It doesn’t matter. You’ve suddenly become interesting.
Having an ebook in your arsenal gives you instant credibility. It shows that you have the intelligence, discipline, and drive to make an ambitious project like an ebook a reality.
Being a published ebook author makes you stand out in a good way, and that is the first step to business success.
It’s good to give value
When you tell someone they can have your ebook as a free gift and it will help them with a problem they’re having, they’re going to be impressed AND grateful.
You’ve just done a nice thing for someone, by helping them.
Being helpful – and more importantly, being helpful FIRST – is a step in the right direction towards forming and nurturing a good business relationship.
Being helpful and offering something of value (that you created, no less) will help you build up your business network when you’re trying to promote your business in a meaningful way.
Brand yourself as an expert
Your brand is your reputation.
You may have an excellent product or service to offer your potential clients, but unless they see you in a favorable light, they will hesitate to buy from you.
Publishing an ebook will help brand you as an expert in your industry.
Write your ebook with the intention to help a specific niche audience. Don’t try to sell anything right off the bat, just try to solve their problem or teach them something.
Prove to them that you are someone who understands their struggles and wants to help them. Prove to them that you are knowledgeable and trustworthy, and that they can turn to you when they need expert advice.
Use your ebook to raise your profile, establish your brand, and subsequently grow your client base based on mutual trust, empathy, and respect.
Easy to produce and promote
While it doesn’t need to be elaborate, your ebook needs to look like it’s the work of a professional. Just like with any other marketing material, it is a direct reflection of you and your brand.
And yes, in this case, looks do matter.
That said, an ebook doesn’t need to be more complicated than a nicely designed PDF file. If you’re not terrible at graphic design, you might even be able to design it yourself. Otherwise, you can always hire someone to do it for you.
You can easily make your ebook available for download from your website or blog, and then use social media to promote it – maybe purchase a few ads if you are so inclined.
An ebook can be produced and promoted for little to no financial investment, so it can be a very cost-effective way to raise brand awareness and grow your business.
Possible Passive income
Most entrepreneurs will gladly give their ebooks away for free, or more specifically, in exchange for an email address belonging to someone who could potentially turn into a client.
You could also charge a fee for your ebook, and generate some passive income.
Most non-fiction ebooks written by unknown authors on Amazon are priced at around 99 cents to five dollars per download. This may or may not be worth your time.
Bottom line, it all depends on what your business goals are.
For some entrepreneurs, raising their brand’s profile and growing their email mailing list is more important than the revenue that an ebook can get them.
Do you have an ebook out? Need help getting started? Tell me in the comments below.
Also, if you haven’t already, feel free to download my ebook, “How to Blog Like an Entrepreneur” for free, and let me know what you think about it!