Today, I want to talk about a very common question that I get, “Which social media platform is the best?”
The “best” is kind of a hard thing to nail down, but I will tell you this. The best platform for you and your business is first of all, where your target audience is.
Where are they looking for advice? Where are they engaging? Where are they mingling? Where are they networking? That is where you want to be, first and foremost.
Number two, the next thing to consider, is which social media platform are you able to provide the most value?
So, some marketers, some business owners, are really excellent at creating short form content, for instance. So, they’re excellent at things like Twitter.
And then there are others, maybe it’s by virtue of their industry or just who they are, they’re better at long form content. So, they tend to stick more to Facebook or LinkedIn.
And then there are others, they’re just very visual and the nature of their business supports a visual style of content. So, they gravitate towards Instagram.
So, number one, go where your audience is, most importantly. Number two, go where you can offer the most value to your audience. And number three, when in doubt, always consider what is normally called the Big 5 in social media.
The Big 5 is basically Facebook, Twitter, YouTube, LinkedIn, and Instagram.
So your audience, chances are, are on at least one of those five.
So, if you’re a little bit lost and you don’t know where to concentrate your efforts, start with at least one of the Big 5 and then spread out from there.
And finally, when you do find a platform that’s really clicking for you and working for you, don’t fall in love.
This is really difficult to do, but don’t fall in love. Because this is business, this isn’t Disney romance. You need to be practical.
So, what happens in social media and in marketing and in business, things change, right? So, the demographics of a certain social media platform are going to change, or the algorithms are going to change and not work in your favor all of a sudden, or trends, industry trends… just changes that are completely out of your control.
Don’t beat yourself up. Sometimes, you’ve got to move on to another platform. This is totally natural.
So, don’t isolate yourself on a single platform. Try new things, diversify a little bit, focus your efforts on what works, and be prepared to evolve with the changes.
Alright that’s it. I hope you found that useful. I put out a new video every week, so please subscribe, and I will see you next week. Thank you, take care!
Hope you found that helpful and if you did, please subscribe! I put out a new video every week.