Today, I want to address those of you who are relatively new to taking out Facebook ads.
Facebook ads are a great way to get your message to a larger audience, but you need to be a little bit careful because while you’re able to put in the parameters of who you want to see your ad, you don’t have an abundance of control over who can see your ad.
And, what can happen sometimes is that your ad might appear on websites that you might not agree with entirely, based on their political views, or their social views, or lack of views, or whatever.
Now, I know that this is a forum for business, not personal issues, but I bring it up because business is personal, especially if you’re a small business owner or a freelancer.
Business is personal, and ideally your personal values align with your business values. Otherwise, you’re either going to be lousy at business or you’re just going to be a deeply unhappy person on many levels.
Some of you are going to disagree with this, and that’s fine. (You’re wrong!)
But, ideally your business values and your personal values are in alignment. And, you might not want your business ad, your Facebook ad, to appear on a website that has a certain message or targets a certain group, let’s just say.
So, even if you take the personal aspect out of it, for instance, if your brand, if your business claims to support the environment for instance, or claims to support a certain demographic, a certain group, a certain minority, and then your Facebook ad appears on a website that openly discourages those views, then it compromises your message. It dilutes your brand. So, just from a business perspective it’s doing you harm, not good.
So, what to do about this?
Well, with Facebook ads, what you can do now is you can blacklist certain websites that you find unsavory or that are contrary to your personal views and your business views.
And, you can adjust this in your audience network settings when you’re creating your Facebook ads.
And, don’t feel bad about doing this. Don’t feel bad about blacklisting certain forums because really, you’re protecting your brand, number one, and number two, you do not want to appear to be supporting these websites with your advertising dollars if they’re purporting something that you don’t agree with.
There’s nothing wrong with that. You have to stand for something, or you stand for nothing, right?
So, check out your audience network settings if you haven’t already.
And, I hope you found this tip useful, and if you did, please subscribe.
I put out a new social media marketing tip video every week, and ’til next time, take care.