Social Media Marketing

The Ideal Length For A Facebook Video

Incorporating video into your company’s Facebook marketing strategy is a wise move. Facebook users are crazy about video. Over 8 billion videos (or 100 million hours of videos) are watched on Facebook every day (TechCrunch, 2016). Video has proven over and over again to be more engaging and to convert better than text or picture…

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[VIDEO] Why Introverts Are Great At Social Media Marketing

When you think of what it means to be an introvert, what comes to mind? Most people will immediately think of someone who is on the quiet side. Someone who does a lot of thinking, and not a lot of talking. Doesn’t like to socialize too much. Hates loud, bright places. Kind of a loner.…

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[VIDEO] Social Media For Public Speakers

Public speaking scares a lot of people. However, if you are an entrepreneur, and you haven’t gotten into the habit of giving public talks about what you do best, you may want to reconsider. Speaking in front of live audiences is a great way for a business owner to promote their product or service. Booking…

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How To Handle The New Facebook Changes

These days, it seems we can’t go a few months without hearing that Facebook is making some big changes. Changes to its algorithm. Changes to its newsfeed. Changes to what its users will see and won’t see. And, soon after the changes are announced… comes the panic. Business owners, content creators, and marketers take to…

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[VIDEO] 5 Basic Social Media Mistakes That Cost Entrepreneurs Followers

Want more followers on social media?   Tell people to follow you.   I know – it seems pretty obvious, right?   And yet, some business owners still manage to derail themselves here.   Enroll now for my FREE MINI-COURSE, “Turbo-Charge Your Social Media With Video”.   Here are 5 surprisingly common mistakes entrepreneurs make…

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[VIDEO] How To Build A Powerful Website

When putting together a social media strategy for your business, don’t forget to include your company website. But, what does my business website have to do with my social media strategy? (So glad you asked.) Everything. Enroll now for my FREE MINI-COURSE, “Turbo-Charge Your Social Media With Video”. Your website and your social media platforms…

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[VIDEO] How To Add Subtitles To Your Facebook Video

If you are a business owner who is leveraging video content for Facebook, consider going the extra mile and get your videos captioned. This might surprise you, but 85% of Facebook videos are watched without sound (Digiday, 2016). Enroll now for my FREE MINI-COURSE, “Turbo-Charge Your Social Media With Video”. That means you stand a…

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[VIDEO] Do Emojis Belong In Business Posts?

[youtube https://www.youtube.com/watch?v=eKh81SfJ73s] Remember in the olden days when we could only express our emotions online with text emoticons like this: : ) Or we’d type out “LOL” if were laughing out loud (or even if we weren’t). And then, there would always be that one person who didn’t know what “LOL” meant and they would…

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How To Grow Your Email List

Growing your email list is an essential part of your social media marketing campaign. Wait. What? “What’s email got to do with social media marketing”, you ask? Aren’t they two different things? Don’t they operate independently from one another? Is one better than the other? Yes and no. And… no. The thing is, in order…

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