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Does Your Social Media Strategy Need a Wake-Up Call?

Not sure if your small business’s social media campaign is hitting its mark? Consider giving your social media marketing strategy a wake-up call by asking a few simple questions: Do you have a goal? It all starts with a goal. What are you trying to gain with your company’s Facebook page or Twitter feed? Hint:…

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Is Instagram the Next Big Marketing Thing?

If you’re a social media nerd, you’ve probably heard by now that Instagram has more monthly active users than Twitter. And if you’re a social media nerd, you also know this is pretty huge news. If you’re a small business owner, it might mean that it’s time to consider including Instagram in your social media…

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What's the Ideal Length for a Blog Post?

Small business blogs come in all shapes and sizes, which leaves many new bloggers wondering, “what is the ideal length for a blog post?” The answer… There is no ideal length. First and foremost, your post needs to be as long as it takes to get a compelling message across. That’s it. As long as…

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Why Share Other People's Social Media Content?

As an entrepreneur using Facebook, Twitter and other social media for marketing purposes, your major concern should be coming up with awesome original content to share with your followers. But don’t forget about sharing other people’s content too. Sharing other people’s content is good for you, good for them, good for your followers, and just…

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3 Harsh Truths About Social Media Marketing

If you’re a small business owner getting ready to launch (or re-launch) a social media marketing campaign, get ready for a roller-coaster ride of emotions. At first you may think, “Hey, social media is free and easy, what could possibly go wrong?” And then reality sets in. Harsh, harsh reality. To avoid some heartache, be…

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4 Super Easy Ways to Kickstart Your Small Business Marketing

If you’re thinking of rejuvenating your small business marketing efforts, here are some ideas that will help kickstart things: get to some networking events and grow your referral marketing team brush up on social media and improve your online presence and engagement launch (or re-launch) a blog that will help position you as an expert…

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How to Blog More Efficiently

While maintaining a blog for your small business reaps tons of rewards, I’m not going to lie – blogging with consistency can feel like a monumental task at times. After all, we’re small business owners, we have a lot going on. So how do we manage this massive task week after week, when inspiration, creativity,…

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Has CASL Killed Your Email Marketing List?

Now that Canada’s Anti-Spam Legislation (CASL) has been unleashed, I have had several small business owners and email marketers asking me if the email lists they’ve been nurturing over the past few years are now considered illegal because they haven’t received what CASL considers to be Express Consent. Express Consent is defined by the Government…

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How To Grow Your Email List Using Facebook

Are you a small business owner? Do you send email newsletters as part of your marketing strategy? Do you use Constant Contact to manage your email list and publish your e-newletter? Are you also on Facebook? If you answered yes to all of the above… you’re amazing. Did you also know that you can combine…

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