FAV 5 Recommended Reading For Smart Entrepreneurs (Sept 26th, 2017)

Hello Entrepreneurs,

Welcome to our FAV 5… recommended reading/watching to help you obliterate your business goals!

Live For Today Without Sacrificing Tomorrow [VIDEO]
Isaiah Hankel

Perfect
Seth Godin

Making Success A MUST [VIDEO]
Brendon Burchard

How to Innovate Season 1, Episode 2 [VIDEO]
Guy Kawasaki

The key to getting better at anything
James Altucher

Be amazing!

Nishi

Get my free ebook, “How to Blog Like an Entrepreneur” now – CLICK HERE!

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[VIDEO] How To Get Results On Social Media

Today, I want to talk about a problem I hear about a lot.

I get people, business owners, entrepreneurs, and freelancers, telling me that people are reading their blog, and watching their videos, and absorbing their content, but they’re not doing the thing that it is that they want them to do.

They’re not clicking, they’re not subscribing, they’re not registering for their webinars, they’re not doing the thing that they want them to do.

So the first thing to consider is, did you ask them to do something? Did you put in a call-to-action?

And, the reaction I usually get is, “Well no, I didn’t ask them to do anything, that’s awkward and weird, and besides, it’s fairly obvious that I want them to subscribe to my channel if they like my content.”

Actually, it’s not obvious, because first of all, your audience, they’re not mind readers, number one, and number two, the nature of people being on the Internet, scouring for information, they’re not really poring over the content.

They’re sort of like skimming the Internet, and then they find your article, and then they find it really useful, and they absorb it quickly, and then they the move on very quickly to the next thing.

So unless you say, “Stop, I need you to subscribe, or click here, or register, or sign up for something”, they’re not going to.

It’s not obvious to them at that moment in time. It doesn’t mean that they don’t like you. It doesn’t mean that they don’t like your content or see that you have something valuable to offer.

It’s that you forgot to ask.

So, number one, make the ask. How do you make the ask? Well, first of all, you don’t do it upfront, because that’s rude.

What you want to do is offer value before you’re asking them to do something for you.

So, you would offer them this great article that you’ve just written, or this great informative video, or maybe they can download a white paper, or an ebook, or something interesting, of value to them, in exchange for what it is that you want, maybe in exchange for registering for your webinar or signing up for your ebook, or whatever it is.

So, number one, make the ask, and number two, make the ask after offering value.

And, number three, ask only for one thing. Don’t take advantage, don’t be greedy and say, “Can you subscribe to my YouTube channel and while you’re there, can you also sign up for my eblast, and also, you know, follow me on Twitter.”

That’s too complicated and too overwhelming. Just ask for one thing. Make it really simple to understand. Make your call-to-action very easy to understand.

And finally, don’t just make your call-to-action easy to understand, make it easy to execute as well.

Whenever possible, it should just be as easy as one click. Just like, follow my page, click, one click. Or download my ebook and give me your email address in exchange. Just one ,really quick, simple step.

Don’t ask them to fill out a survey or give all their background information. They will get frustrated, they will quit midway. Don’t do it. Just make it really easy to understand and execute at the same time.

Alright, that’s it. I hope you found that useful. I hope you start putting in calls-to-action on all your social media content, and that it gets you better results.

Hope you found that helpful and if you did, please subscribe! I put out a new video every week.

 

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Why Creative People Often Struggle With Social Media Marketing


Being an entrepreneur requires creativity.

Every business owner has a creative streak.

They have to. It’s a matter of surviving entrepreneurship.

So, you would think that as creative people, entrepreneurs should have no problem whatsoever coming up with social media content, right?

Not true.

The truth is, creative types often have a hard time putting out social media content.

The reason for this is usually tied into their high standards and sense of perfectionism.

Being a perfectionist is tricky. On the one hand, it is the entrepreneur’s secret weapon, their superpower, if you will.

But, it can also be their kryptonite.

Perfectionism and having high standards can have adverse effects. They can cause writer’s block and stage fright.

They can keep a would-be content creator in an endless cycle of preparation, never executing.

So what is a creative person to do? Compromise their standards?

Of course not.

But here are a few measures that creative people can take to make sure their high standards and perfectionism doesn’t stop them from putting out social media content on a regular, consistent basis…

Keep things in perspective.

It’s good to be inspired.

It’s great to have access to so much online content and have social media heroes you can follow, admire, and learn from.

The problem becomes when we compare ourselves to these social media mega personalities.

We all want to be the next “so-and-so.”

But, so-and-so is SO good at what they do, and every blog post you write, or every video you shoot, pales in comparison to what so-and-so is doing.

Stop it.

First of all, you cannot establish a brand by trying to copy or be someone else.

And second of all, how do you think so-and-so got to where they are?

It wasn’t by planning and overthinking.

It was by doing.

And failing miserably. And then, trying again.

Do yourself a favor and go to the YouTube channel of your favorite social media darling and check out their old content. Look at the videos they were putting out 3 years ago.

Not as great as what they’re doing now, right?

Instead of comparing your starter efforts to what someone who’s been at it for 3, 5, or 10 years is doing, compare yourself to what they were like when they were starting out.

Compare apples to apples.

Aim to be better than so-and-so was 3 years ago. Keep in mind that you have the tremendous advantage of learning from so-and-so’s trials and errors. And now, see yourself as being less than 3 years away from being the next so-and-so. Why not?

Get constructive feedback.

You have to be careful about feedback.

On the one hand, constructive feedback helps us grow, but if you ask for feedback from the wrong person, it can set you off track.

It’s very important to ask only the right people for feedback.

For this reason, it’s helpful to have a think tank or mastermind group in place. Many entrepreneurs are a part of these groups in any case.

You need a small group of people you can trust and who you know have your best interests at heart.

In most cases, it’s a bad idea to include your mom or life partner in this group. The reason being, they are too close to you and will worry too much about hurting your feelings. If you need a cheerleader, these are likely your go-to people. But, when you need constructive feedback on your social media content, you need to go to someone who is more critical.

But, not TOO critical.

You don’t want someone who is – either subconsciously or maliciously – has fear or jealousy towards your entrepreneurial mindset, and will be overly critical, thereby crushing your enthusiasm to create more content.

Start small.

Where does it say that you have to charge out of the starting blocks, like a racehorse, with a full series or blog posts, or memes, or videos scheduled and planned out for months at a time?

If you think too far ahead right from the start, you will overwhelm your perfectionist mind.

Start small. Start with one blog post or video, if you have to. Get some feedback, and then make some adjustments.

It’s wise to start small because there will likely be a bunch of tiny details you didn’t initially think of and would be able to fix by the second time around.

For instance, maybe you shoot your first video and your mastermind group lets you know that your lighting wasn’t so great. Or maybe they felt your video ran a little too long (or too short). Or maybe you need to work on making better eye contact with the camera. These are things that are easy to fix for next time.

And now, you can improve by the second video, instead of wasting your time scripting and producing 12 of them off the bat.

Deconstruct your process into a repeatable workflow.

In order to ensure consistent productivity, you are going to have to break down your content creation process into manageable, repeatable steps.

Creative people don’t typically work this way. They normally create when they feel creative.

But – as in business – with social media marketing, you have to accept that you are under the gun to produce on a regular basis.

Failure to create reliably and on schedule will be detrimental to your credibility. It will hurt your brand’s credibility.

Breaking down your workflow into manageable and repeatable steps will reduce the decision-making and mental energy required to producing content, so you can turn more of your attention towards being creative.

So in other words, being methodical and regimented about creating content frees you up to become more creative.

Ironic, right?

All your mental energy should be reserved for coming up with new ideas and creating.

Producing, or executing, should feel routine and not so taxing on your mental facilities.

You might even be able to delegate certain aspects of executing. But whether you do everything yourself or hire someone to execute for you, you still need to break down the steps and create a manageable workflow so you can produce.

To see an example of a repeatable workflow to repurpose video content, click here.

Stick to a social media content schedule.

You have to get in the habit of creating on demand, when it comes to social media marketing.

This often goes against the instincts of a creative individual.

Nevertheless, it is in your best interests to put together a social media calendar, and stick to it.

Above all, make sure the schedule is doable. There is no point in creating a schedule you can’t possibly stick to.

Take note of whenever the schedule seems like too much to handle and make adjustments. Delegate tasks if you have to.

Observe if your schedule is getting you results. If your Friday posts get little engagement, you have to move those posts to Thursday, and then everything needs to be executed a day earlier leading up to it.

Making changes to the schedule to get better results is okay.

Bailing on the schedule on a regular basis is NOT okay.

Creative people often struggle when it comes to creating social media content, because of their high standards and sense of perfectionism. In order to prevent these otherwise great qualities from halting or impeding the production of new social media content, it is important to keep things in perspective and get constructive feedback from people you can trust. It is easy to feel overwhelmed, so start small and branch out from there. Deconstruct your workflow into manageable, repeatable steps to get the most productivity while expending the least amount of energy. And finally, create a social media content schedule and stick to it.

Get my free ebook, “How to Blog Like an Entrepreneur” now – CLICK HERE!

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[VIDEO] The Best Social Media Platform For Entrepreneurs

Today, I want to talk about a very common question that I get, “Which social media platform is the best?”

The “best” is kind of a hard thing to nail down, but I will tell you this. The best platform for you and your business is first of all, where your target audience is.

Where are they looking for advice? Where are they engaging? Where are they mingling? Where are they networking? That is where you want to be, first and foremost.

Number two, the next thing to consider, is which social media platform are you able to provide the most value?

So, some marketers, some business owners, are really excellent at creating short form content, for instance. So, they’re excellent at things like Twitter.

And then there are others, maybe it’s by virtue of their industry or just who they are, they’re better at long form content. So, they tend to stick more to Facebook or LinkedIn.

And then there are others, they’re just very visual and the nature of their business supports a visual style of content. So, they gravitate towards Instagram.

So, number one, go where your audience is, most importantly. Number two, go where you can offer the most value to your audience. And number three, when in doubt, always consider what is normally called the Big 5 in social media.

The Big 5 is basically Facebook, Twitter, YouTube, LinkedIn, and Instagram.

So your audience, chances are, are on at least one of those five.

So, if you’re a little bit lost and you don’t know where to concentrate your efforts, start with at least one of the Big 5 and then spread out from there.

And finally, when you do find a platform that’s really clicking for you and working for you, don’t fall in love.

This is really difficult to do, but don’t fall in love. Because this is business, this isn’t Disney romance. You need to be practical.

So, what happens in social media and in marketing and in business, things change, right? So, the demographics of a certain social media platform are going to change, or the algorithms are going to change and not work in your favor all of a sudden, or trends, industry trends… just changes that are completely out of your control.

Don’t beat yourself up. Sometimes, you’ve got to move on to another platform. This is totally natural.

So, don’t isolate yourself on a single platform. Try new things, diversify a little bit, focus your efforts on what works, and be prepared to evolve with the changes.

Alright that’s it. I hope you found that useful. I put out a new video every week, so please subscribe, and I will see you next week. Thank you, take care!

Hope you found that helpful and if you did, please subscribe! I put out a new video every week.

 

 

 

 

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FAV 5 Recommended Reading For Smart Entrepreneurs (Sept 12th, 2017)

Hello Entrepreneurs,

Welcome to our FAV 5… recommended reading/watching to help you obliterate your business goals!

Simples Are Key To Success [VIDEO]
Coyte Cooper

The power of community learning
Seth Godin

Here’s The Most Important Career (and Life) Asset You Can Develop
Ryan Holiday

Wally Green – Do Something You Love, To Build A Life Worth Loving
Wally Green – James Altucher

High Performance Mindset Training with Dr. Michael Gervais and Lewis Howes [VIDEO]
Lewis Howes

Be amazing!

Nishi

Get my free ebook, “How to Blog Like an Entrepreneur” now – CLICK HERE!

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[VIDEO] The Problem With “Going Viral” On Social Media

This week I want to talk a bit about this crazy preoccupation we all seem to have about going viral on social media.

Going viral, of course, is putting out a piece of content, such as a video for instance, and getting a mad number of hits overnight and just becoming wildly popular, uncontrollably, over a short amount of time.

Now, we hear about this happening a lot in the media, but this doesn’t actually happen often in reality.

And in any case, going viral doesn’t always translate into business growth in real life.

What I mean to say is, just because you get a lot of attention for a piece of content that you put out there, doesn’t necessarily mean that people are downloading, or signing up, or registering, or buying, or subscribing, or doing whatever it is that you want them to do.

So, what I want you to be obsessed with, rather than going viral, I want you to be obsessed with being strategic and putting out content that is first of all, attracting the right audience.

Because – just because you’re attracting a huge audience doesn’t mean you’re attracting the right audience.

And second of all, I want you to concentrate on building relationships with that audience.

So, you don’t just want to attract them for one day, you want to keep them coming back for more, and build rapport and trust with them.

So that eventually, they might buy from you.

This obsession with creating something that goes viral is really indicative of a huge problem that we have – and that is, we want everything fast and easy.

And relationships are not fast and easy. (Some of them are, but ideally they’re not!)

They take time to build and you want to build meaningful relationships so that you can grow your business in a meaningful way.

So, it’s sort of like choosing between wanting to be a one-hit-wonder versus being like the Beatles.

So do you, as a business, want to be the Beatles or do you want to be like Katrina and the Waves? I like Katrina and the Waves but they’re nowhere to be seen today, so, think about it, and hopefully you choose the Beatles.

Hope you found that helpful and if you did, please subscribe! I put out a new video every week.

Get my free ebook, “How to Blog Like an Entrepreneur” now – CLICK HERE!

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Social Media Shortcuts That Backfire

When you’re a business owner, it can often seem like there’s never enough time to get everything done.

So, it’s only natural to consider the occasional shortcut.

But, every smart entrepreneur knows that there’s no such thing as a free lunch, and a shortcut isn’t always all that it’s cracked up to be.

When it comes to social media and content marketing, don’t make the mistake of cutting out steps that are going to diminish your brand, or negatively affect your online presence.

Here are a few common shortcuts that many entrepreneurs take but really shouldn’t, because they’ll surely backfire, sooner or later…

Buying followers.

Buying fake followers seems like a harmless idea, at first.

What’s the big deal, right? You set up a business page on Facebook, Instagram, and Twitter, and for just a few dollars, you can load up your platforms with followers and make it seem like you have a sizeable and loyal following.

After all, having a social media account with no followers will look amateur, right?

Many entrepreneurs see buying followers like stuffing the tip jar – where you get the ball rolling with a few fakes, and then the real followers will come in once it seems like you have credibility. Right?

Wrong.

Buying fake followers not only doesn’t help you grow your audience, it actually actively hurts your chances of ever growing an audience.

Buying followers not only makes you look dishonest, but it also hurts your visibility on social media. Platforms such as Facebook utilize algorithms that detect if you have a high number of followers, but very little engagement, and this computes as you having content that poses little-to-no value.

So Facebook reacts by making you less visible.

Less visibility means less likelihood of real potential followers ever finding you.

No original content.

Creating content is exhausting.

Being of value is exhausting.

Thinking of something interesting to say is exhausting.

And thinking of clever ways to say it… you got it… so exhausting.

The Internet is a virtual buffet of content… why go through all the mental and physical exhaustion of coming up with original content when you can just pick and choose someone else’s clever words or brilliant memes, or epic videos?

I’ll tell you why.

Because you’re not building a brand if you only (or mostly) use other people’s content.

You’re not standing out.

You’re not offering something of value that people can only get from you.

You are not giving anyone a reason to want to (scratch that… need to) follow you.

Don’t get me wrong – sharing other people’s content is great. You can cross-promote and build relationships with other content creators, you can learn more about your target niche, and you can still build yourself a reputation as a valuable curator of great content.

But, you don’t want to neglect the fact that your online presence should consist of mostly your content and what sets you and your business apart from the rest.

Yes, creating original content can be exhausting, but don’t be afraid to repurpose your content, so you get more mileage out of it.

Not leveraging video.

The future of social media marketing lies in video content.

And by future, I mean get started yesterday.

By the year 2020, online videos will account for more than 80% of all consumer internet traffic (CISCO, 2016).

If you are an entrepreneur and you don’t want to get left behind, you need to look hard into social video.

Video content takes more time, effort, and resources to put together than written content or images, but it is by far the most effective, and best return on your investment.

Consider these statistics.

  • Over 8 billion videos or 100 million hours of videos are watched on Facebook every day (TechCrunch, 2016).
  • Video views on Twitter grew 220X from December 2014 to December 2015 (Twitter, 2015).
  • More than 500 million hours of videos are watched on YouTube every day (Business Insider, 2016).

Incorporating video content into your social media marketing efforts is paramount to your success.

In particular, investigate the benefits of live video and native video.

And just like with any other kind of content, you can repurpose your video content.

Never changing things up.

Isn’t it a great feeling when you’re able to come up with a winning strategy, and you’ve broken it down into repeatable and actionable steps, and you’re able to execute with little-to-no effort because you’ve got it down to a science, and you never have to really think about it again, and you can just sit back, relax and reap in the rewards?

Quit dreaming.

In social media marketing, there is no such thing as resting on your laurels.

Expect to change things up, and change things up often.

Sure, there are trends you need to follow (such as the growing impact of social video), but you also have to anticipate and respond to the small shifts and changes in the social media industry (such as algorithm updates).

Change is normal. Shaking things up is normal.

Accept this.

Constantly revisit your content, your hashtags, your branding, and keep on top of social media trends.

You can’t afford to stagnate on social media. Shake things up once in a while.

Skip getting to know your audience.

If you’re diving into social media marketing without first giving careful consideration to your audience, you are making a huge mistake.

The first question you should ask yourself before launching a marketing campaign on social media is, “Who is my audience?”

Who are you trying to reach? Who do you want to engage on social media? How old are these people? What gender? What kind of lifestyles do they lead? What level of education do they have? What are their problems, their needs?

You need to know who your audience is, inside and out, before you can attempt to create content that is going to engage them and solve their problems.

Your audience is literally the most important part of your social media marketing efforts – treat them with great care.

Taking shortcuts isn’t always a bad idea in business, but make sure you are not skimping out on important aspects of your social media marketing campaign. Don’t buy followers, take the time to create meaningful and original content, leverage video, don’t be afraid to shake things up once in a while, and take time to get to know your audience.

Get my free ebook, “How to Blog Like an Entrepreneur” now – CLICK HERE!

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