5 Bad Reasons Entrepreneurs Don’t Use Social Media

Many entrepreneurs know that they need a social media presence if they want to grow their businesses.

They know this, but they still hesitate.

Or they stumble.

Something keeps them from going all in.

This is very normal. But if you want to make an impact using social media, you have to be committed.

If you have your social media profiles online, and they’re all filled out, but you don’t regularly update them, or you don’t engage, or you don’t approach them with an overall strategy, then you might as well not be on social media.

Just because you have a Facebook page and you sporadically post what you had for lunch one day, and then a special promotion you have three weeks later, doesn’t mean you have a social media presence.

You’re not fooling anyone.

This isn’t a social media marketing campaign. This isn’t a strategy. This is silence.

Most business owners who are silent on social media will use the excuse that they just don’t have the time to maintain it.

While not having time is a valid excuse – more often than not, it’s not the real reason behind the silence.

Entrepreneurs are doers – if they really want to do something, they’ll typically make the time for it (or hire someone to do it for them).

The real reasons why entrepreneurs go silent on social media usually run deep.

It’s often one or more of these 5 culprits…

1.    You don’t know what to say

The “secret” to a great social media campaign is having great content.

Great content starts with knowing your audience.

Who is your audience? Who do you want to reach and engage? Who are these people who you’d eventually like to convert into paying clients or customers?

Once you know who your target audience is, you need to identify what problem(s) you solve for your audience.

The best content fixes your audience’s problems.

Next, you need to figure out what is unique about what you provide.

If you’re not the only person to deliver a particular product or service to a certain group, you’d better be doing it in a way that stands out.

And finally, knowing what to communicate with your audience is just as important as knowing how to communicate with them, and where.

Don’t be afraid to try new things and stay a couple of steps ahead of your audience!

2.    You’re overwhelmed

Overwhelm is real.

There are so many different social media platforms, and new ones are popping up all the time.

You do NOT have to be on every social media platform in existence. In fact, it’s better if you’re not, because if you go this route you’ll dilute your resources.

Your time, your money, your focus are all limited resources. It is much more effective to be present on a handful of social media platforms and do them well, rather than to spread yourself too thin.

So which platforms do you want to focus on?

A great place to start is to look at what’s commonly known as the Social Media Big 5.

Depending on who you ask, the majority will agree the Big 5 are: Facebook, Twitter, LinkedIn, YouTube and Instagram.

The Big 5 are social media’s current heavy-hitters because they have proven track records as powerful marketing tools for business owners.

These social media platforms aren’t disappearing any time soon, and pretty much everyone and anyone you are trying to engage is on at least one of the Big 5.

You don’t have to be on all five of the Big 5. Be on the ones that serve you best, and the ones that you enjoy being on.

3.    You’re stuck in your old ways

I see this one a lot with older businesses.

They’ve been doing things the same way for generations. Maybe about 10 years ago they shook things up and built a website and since then, not much else has happened in the marketing department.

These business owners have an especially difficult time understanding why they should shake things up and try social media, because things have been working so well for so long.

Why rock the boat?

Because things change drastically and quickly these days.

Nowadays, if a client or prospect has a question or issue with your product or service, they won’t pick up the phone or send you an email. They’ll call you out on social media.

They do this because it’s public and they know you’ll have to respond – and respond quickly. And if you don’t, or if you don’t have a social media page for them to interact with, they’re going to lose trust in you and tell everyone about their negative experience dealing with you.

You don’t just need to keep up, you need to keep ahead. You need to be cutting edge, or you’ll lose track of your target audience.

Not having a social media presence today is like not having a website 10 years ago – it’s ridiculous if you expect to stay in business.

Do not allow your business to get complacent and stuck in old ways just because something’s been working for you for so long.

4.    You are a perfectionist

This one is close to my heart.

Perfectionism is an admirable trait in a business owner. It means you have high standards.

But sometimes perfectionism can be debilitating.

Many perfectionist entrepreneurs fall into the trap of wanting to get their message – their branding – 100% perfect before they start posting on social media.

Don’t get me wrong, it’s a very good idea to get a strong handle on your brand first.

But it’s never going to be perfect.

You need to realize that.

And for some of you, this is going to be scary.

Just get your branding as close to 100% as you can and then launch your business on social media.

Whatever you do, DO NOT allow your perfectionism to stop you from launching. You won’t always know what works on social media and what doesn’t until you try it out.

At some point, you will have to bite the bullet and trust that you know all that you can at this stage of the game.

Launch.

Then, at some point, you will have to revisit your branding.

Accept that your branding will change based on feedback you get on social media. Pay close attention to what’s working and what’s not working on social media. Engage with your following and observe what comes up in conversations and comments.

Even bad feedback is helpful – just think of it as an opportunity to hone your brand.

5.    You are afraid of being plagiarized

I get a lot of clients who just flat-out don’t want to post anything business-related on social media because they’re afraid someone’s going to steal all their great ideas.

And that’s valid.

You know, it’s even happened to me.

Having someone steal your content is frustrating for a variety of reasons.

When earning likes, shares, and comments are imperative to your ranking, you can actually be looking at a dent in your online visibility when someone takes your articles, images, or videos and re-purposes them as their own.

In other words, it’s not just about bragging rights – those Facebook likes can translate into book sales, seminar engagements, product sales, interviews, and all kinds of related financial compensation. In business, stolen content is stolen dollars.

Besides, having your hard work ripped off is just demoralizing.

Know that there are things you can do to protect yourself from plagiarism.

Don’t publish anything you want to keep proprietary, know that you can contact the plagiarizer and reason with them, and if things get out of hand, you can always threaten legal action.

But you cannot use the threat of plagiarism as an excuse to not create content.

Get in the game, because that’s where you belong. Don’t be afraid to fight for what is yours.

When a business owner says they don’t have time to engage in social media as a means to grow their business, there are usually greater underlying issues than lack of time. These excuses include not knowing what type of content to create, feeling overwhelmed by the sheer volume of social media platforms that are available, being stuck in an old school marketing routine, being debilitated by perfectionism, or a fear of being plagiarized. None of these excuses are valid enough to excuse an entrepreneur from benefiting from a social media campaign. If you are a business owner, you need a social media presence if you want to grow your business – don’t let anything stop you.

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FAV 5 Recommended Reading For Smart Entrepreneurs (April 25th, 2017)

Hello Entrepreneurs,

Welcome to our FAV 5… recommended reading/watching to help you obliterate your business goals!

Adventure as a Performance Fuel [VIDEO]
Robin Sharma

The best time to study for the test
Seth Godin

Don’t Be Friends With This Person [VIDEO]
Dr. Isaiah Hankel

Surround Yourself With The Right People [VIDEO]
Gary Vaynerchuk

Do You Use Video For Marketing?
Kerry Song, Robbins International Research

Be amazing!

Nishi

Get my free ebook, “How to Blog Like an Entrepreneur” now – CLICK HERE!

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How Long Should Your Video Be?

Looking for a way to boost your company’s social media presence?

Consider adding a video marketing component to your social media strategy.

You heard me – social media and video go together like Kanye and Kanye.

According to Responsive Inbound Marketing, social video generates 1,200% more shares than text and images combined.

That is an incredible ROI (Return On Investment) for any entrepreneur’s marketing dollars.

Of course, the bigger the production budget you have to create marketing videos to promote your business, the better – but not everyone has that luxury, at least not to start.

That’s okay.

While video production takes more time, effort, and finances than writing blogs, snapping pictures, creating memes, or other familiar forms of content, your investment doesn’t need to be through the roof, either.

As entrepreneurs, we are very lucky to live in an era where we can launch a corporate video series with little more than a smart phone and good lighting.

But just because videos are easy to produce, doesn’t mean you should just start shooting willy-nilly.

You need to have a strategy.

You need to plan out your videos.

One of the first things you’ll have to do before launching a social media video marketing campaign is decide how long your videos are going to be.

Seems kind of basic, but this is important – knowing how long your videos will run will influence a lot of other creative and strategic decisions concerning your video production down the road.

In other words, size matters.

(Sorry, couldn’t resist.)

Here are a few considerations to keep in mind when deciding how long your business videos should be.

Shorter videos get more clicks and better engagement

The most popular videos on YouTube typically last around 1-10 minutes.

That is a huge window, and doesn’t really tell us anything about the most ideal length for social media videos, except that they should remain under 10 minutes. Ten minutes is pretty long, considering today’s online audiences have shorter attention spans than goldfish (true story, no exaggeration, research done by Microsoft).

“On an average day… we found that in the top ten most popular YouTube videos, the shortest was 42 seconds, and the longest was 9 minutes and 15 seconds. The average video length was 4 minutes and 20 seconds,” reported MiniMatters.

That said, video clicks are not as important as engagement.

Ideally, you want your viewer to stick around until the very end of your marketing video, as opposed to just clicking on the video and then quickly losing interest and getting diverted.

According to Wistia, a 4-5 minute video will retain only 60% of its audience by the end. A tighter video running only 1-2 minutes will still have 75% of its audience by the end.

Conclusion… aim to produce short marketing videos, preferably under two minutes.

Above all, offer value

While you want to go short, you don’t want to go too short.

After all, you still need to accomplish a few vital objectives in order for your business video to have impact.

First, you want to properly introduce yourself (or your business) in your video.

Next – and this is the most important part – you want to offer real value to your target audience.

Don’t make your business video too short, at the expense of providing real value.

The worst mistake you can make with your marketing video is to turn it into a sales pitch. If you do this, you will instantly lose your audience (specifically, in eight seconds or less).

The best video content fixes your audience’s problems.

Your video should address your audience’s questions, insecurities, and problems. It should resonate with them on an emotional level, and appeal to their values. It should entertain them.

Ideally, your video should also include a specific call-to-action.

A call-to-action is the part of your video where you ask your audience to do something for you. It can be as simple as getting them to subscribe to your YouTube channel or like your Facebook page.

Most calls-to-action (CTAs) happen at the end of the video, but as discussed, audiences drop out towards the end, so the sooner you can work in your CTA, the better.

Native videos get more engagement

When posting videos to promote your business on social media, it is always better to keep your videos “native”.

Native videos are videos that are uploaded directly to Facebook, for instance, as opposed to sharing a link to your video that is hosted on a different platform (such as YouTube).

Keeping your videos native is important because social media platforms such as Facebook and Instagram will often give preference to native videos and that will earn you more visibility. And more visibility means more overall engagement (likes, shares, and comments).

According to a Quintly study, there were more than 4x more interactions on Facebook native videos than those shared from other platforms, including YouTube and Vimeo.

What does this have to do with the length of your business video?

Everything.

You see, while Facebook and YouTube allow you to upload pretty lengthy videos, other social media platforms, like Instagram and Twitter, restrict you to shorter video lengths.

Specifically, YouTube allows you to upload videos that are up to 15 minutes long. If you have a verified account, you can request permission to upload even longer videos, as long as the file size is less than 20GB. This basically translates into a video length of about an hour or so, with pretty decent quality.

Facebook, on the other hand, will allow you to upload up to 45 minutes of video (as long as your file size doesn’t exceed 1.75 GB).

Meanwhile, Twitter only permits your videos to be 140 seconds long. That’s a little over two minutes.

Think that’s short? Brace yourself…

Instagram only allows video uploads that are under 90 seconds. Don’t complain, it used to be a lot shorter!

So what this all means is that you need to plan in advance where you are going to post your social videos, and make sure you work within the time limits of each platform, so that you can reap the benefits of keeping your videos native.

If your video runs too long for Instagram and Twitter, you can always edit down a shorter version for those platforms, or create a teaser video with a call-to-action to visit Facebook or YouTube to see the longer version.

Once again, the benefits of keeping your marketing videos short are evident. If you produce a video that is 90 seconds or less, it will fit on more social media platforms with less hassles.

When deciding how long your social media marketing videos should be, consider the fact that audience attention spans are dwindling, and shorter videos get more clicks and better engagement than longer videos. That said, you don’t want your video to be so short that you don’t offer your audience real value. And finally, you’ll want to be aware of the video lengths permitted for native videos.

Get my free ebook, “How to Blog Like an Entrepreneur” now – CLICK HERE!

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FAV 5 Recommended Reading For Smart Entrepreneurs (April 11th, 2017)

Hello Entrepreneurs,

Welcome to our FAV 5… recommended reading/watching to help you obliterate your business goals!

How to Pick Your Social Network [VIDEO]
Robin Sharma

Guardrails
Seth Godin

How Animal Instinct Protects Your Career
Dr. Isaiah Hankel

How To Stay Motivated [VIDEO]
Gary Vaynerchuk

Making Your Customers Happy
Kerry Song, Robbins International Research

Be amazing!

Nishi

Get my free ebook, “How to Blog Like an Entrepreneur” now – CLICK HERE!

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How To Get An Influencer’s Attention On Social Media

It’s been said that you are the sum of the five people you are closest with.

Your network is your net worth.

In other words, if you want to be a winner at life and business, you need to surround yourself with winners. If you surround yourself with go-nowhere losers, you will become a loser.

Networking with your peers – that is, with other business owners and professionals – is to be expected when you’re an entrepreneur, but have you ever thought of reaching out to an influencer?

An influencer is someone who has earned the trust and approval of a dedicated target audience. Influencers are speakers, authors, and game-changers in your industry. They are someone who impact the way people act, think, or make purchases.

For now, let’s set aside the fact that there is a branch of marketing called influencer marketing which aims at appeasing (or hiring) influencers with a specific goal of furthering your own business interests.

Just put that away for now and think about how great it would be if you could forge meaningful relationships with people you look up to, admire, and respect.

How would you grow and learn from such a relationship? What doors might open for you? How would it feel to be able to give back to someone you hold in such high regard?

You could meet an influencer.

Why not? Thanks to social media, you have the opportunity to meet anyone you want, right?

Right! Well – wait, not really.

Just because every influencer is available to be reached on Facebook, Twitter, LinkedIn, Twitter, or Instagram, doesn’t mean they’re chomping at the bit to be friends with you.

Most people are pretty terrible networkers. And when it comes to networking on social media, they’re even more embarrassing to behold.

For some reason, these people seem to think that just because they’re connecting on social media, all finesse goes out the window.

Networking requires tact and protocol, whether it’s the old fashioned, in-person way, or on social media.

Many of the same rules apply, and if you’re trying to get the attention of an influencer, you need to be even more aware of what you’re doing.

So how does an average entrepreneur reach out to form a meaningful, long-term connection with an influencer on social media (without looking like a deluded stalker)? Here are a few pointers…

Be selective with the influencers you want to reach

Have a good reason to want to reach out to a particular influencer.

Choose to connect with influencers who appear to share some common ground with you. Imagine you were already colleagues – what would you talk about?

Resist the urge to try to hit as many influencers as possible on social media. Taking a machine gun approach won’t get you a meaningful conversation with someone who is hard to get a hold of. Aim for depth, as opposed to breadth.

It’s best at this stage to just be really sincere – connect with people you would actually like to meet one day – someone whose values and goals seem to be in line with yours.

You should also realize that the bigger the influencer, the harder it will be to make a connection. I’m not saying you shouldn’t aim high, I’m saying your likelihood of success is greater if you develop a sense of being able to find someone who is on the verge of great success, as opposed to someone who is already at the height of their career.

It’s important to manage your expectations in this regard. That doesn’t mean you should never go for someone who is “out of your league” because you never know what’s going to happen in this crazy world. But don’t let radio silence from a social media celebrity diffuse your enthusiasm. Just try again or try someone else.

Become an expert on the influencer’s work

If you’re going to approach an influencer, you should be well-versed in their platform and their body of work.

Read their books, watch their videos, and attend their speaking engagements.

But praising their book or meme on Facebook or Instagram isn’t always going to be enough to get their attention, or at least hold it for very long.

The best you’ll likely get is a “thanks!”

If you want to stop them in their tracks, you’ll have to have something insightful to say about their work.

You could try asking them questions that show that you’ve studied their work – that’s a huge complement to them.

You could create a video book review, which they would probably love, because you’re basically helping them promote their book. (Note: a video gets more visibility than a written review.)

You could also make reference to a public speaking engagement of theirs that you attended.

Focusing on their work in this way opens up the conversation in a meaningful way. It starts the relationship on the right foot.

Walk the road least traveled

If the influencer you are trying to connect with seems inundated with comments or questions on social media, find out if they are present on another social media platform.

Sometimes, a particular influencer might be a big deal on Facebook or Instagram, for instance, but their Twitter account is relatively quiet. Maybe they just never got a lot of traction on Twitter, or they just don’t like it for whatever reason, or their focus shifted to other platforms that showed greater return on their investment.

If you reach out on a less popular platform, you’ll have a greater chance of getting noticed because there are less fish in the sea to compete with for the influencer’s attention.

Just be aware that the less popular social media account might not get checked as often as the more popular ones, so don’t be surprised if it takes a few days to get a response from your influencer.

Be of value to the influencer

Don’t ask the influencer for anything.

Resist the temptation to ask for an endorsement, a testimonial, a job, a shout-out, or handout of any kind – unless they ask if there’s something they can do for you, and even then, keep it simple.

When you first meet a new person in real life, and they are already asking you for favors, how does that make you feel? What impression do they make?

They come across as greedy and only interested in their own best interests.

If anything, you should be the one offering value to the influencer.

Influencers get asked to give all the time. If you turn the tables and give to them, they’ll see you as a breath of fresh air.

You can offer value in many ways.

Share their content on social media, post comments and insightful questions on their blog, spread the word about their upcoming professional appearance, or offer input or advice (this is best done via private message).

If they have a book or product, write a positive review. Better yet, make a video review, because videos are more visible and shareable on social media. By doing this, you are helping them promote their products and sharing their message.

Remember that the influencer is just a person, not a demi-God

Above all, don’t be too shy or intimidated by the influencer.

They were once like you.

You will find that successful business people who are self-made are often very conscience of where they came from and what they had to go through to reach influencer status.

Chances are, someone helped them out at some point before they made it big, and they will welcome the chance to help someone who shows promise and dedication.

Get my free ebook, “How to Blog Like an Entrepreneur” now – CLICK HERE!

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FAV 5 Recommended Reading For Smart Entrepreneurs (March 28, 2017)

Hello Entrepreneurs,

Welcome to our FAV 5… recommended reading/watching to help you obliterate your business goals!

The World-Changer’s Conduct Code
Robin Sharma

Unselling
Seth Godin

How To Stop Self-Sabotage [VIDEO]
Dr. Isaiah Hankel

How to Apply Macro Patience and Micro Speed [VIDEO]
Gary Vaynerchuk

Stick To Your Word [VIDEO]
Brendon Burchand

Be amazing!

Nishi

Get my free ebook, “How to Blog Like an Entrepreneur” now – CLICK HERE!

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Posted in Fav 5 | Tagged , , , , , , , , , , , | 1 Comment

How To Use Video On Social Media

As a business owner, you may have noticed a trend among your fellow entrepreneurs.

It appears that lately, everyone and their mama is making videos to promote their businesses online.

You are not imagining things.

In fact, according to Outbrain, 87% of online marketers are using video content to promote products and services.

There are many reasons why this is happening.

For one, videos attract larger audiences than other media. Insivia reports that 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.

Promotional videos are also very engaging and super easy to share. According to Responsive Inbound Marketing, social video generates 1,200% more shares than text and images combined.

So videos are statistically more popular, more appealing, and more engaging than text or images.

I know what you’re thinking – show me the money.

Well, okay… Insivia reports that 51% of marketing professionals worldwide name video as the type of content with the best ROI (return on investment). Also, marketers who use video grow revenue 49% faster than non-video users.

The potential for video as an online marketing tool is huge.

What does this have to do with social media?

Everything.

Using social media to leverage your video marketing campaign just makes logical sense.

Here are a few ways how you can use social media to get the biggest return for your video marketing efforts…

YouTube Videos

If you’re going to launch a video marketing campaign, you need to be on YouTube, if nowhere else.

According to YouTube:

  • YouTube has over a billion users — that’s almost one-third of all people on the Internet
  • YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.
  • Growth in watch time on YouTube has accelerated and is up at least 50% year over year for three straight years.

You cannot escape YouTube – it is the second-largest search engine in existence (second only to Google).

It also happens to be owned by Google, so YouTube videos tend to rank high on Google.

In other words, if you want to rank high on Google searches, create YouTube videos.

In addition to creating captivating video content, you’ll also want to look into strategically using keywords and tags to boost your YouTube presence

Once you get your business videos uploaded to YouTube, you will have access to links and embed codes so that you can share your videos anywhere. This is a good thing, but not always.

What I’m saying is, there is a time and place to use YouTube. If someone is searching on Google, you want to be on YouTube so they can find you. However, if that same person is on Facebook (or another social media platform), it might be more beneficial if you uploaded that same video directly to Facebook.

Keep reading for further explanation…

Facebook Videos

“Native videos” is the term given to videos that are uploaded directly to a specific social media platform, such as Facebook, because that video is now “native” to Facebook, and not linked via YouTube, your website, or some other third party.

Native Facebook videos – by virtue of being native – get more reach than non-native videos.

Think about it… if you were Facebook and you wanted more people to use and stay put on your platform, as opposed to turning to your competition somewhere else, wouldn’t you fix it so that Facebook native videos get favored over others?

Of course you would.

According to a Quintly study, there were more than 4x more interactions on Facebook native videos than those shared from other platforms, including YouTube and Vimeo.

Furthermore, native Facebook videos get archived in your Facebook page’s video gallery, so they are always front and center for your audience to access. Non-native videos pop up briefly in your audience’s stream and then fade into history as time passes.

Another benefit that comes with using native Facebook videos is that you get access to analytics, which can help you make decisions regarding your content.

It is worth noting that 85% of people watch Facebook videos with the sound off, so if you want more views, you could add subtitles (closed-captioning) to your video. In addition, adding a descriptive text bar to give your video more context could get you even more views.

UnMarketing did this with one of their videos and their number of views skyrocketed from 250,000 (which is already really impressive) to 13,000,000 views. It’s a really interesting case study and if you want to read the whole story, you can check it out on UnMarketing’s site here.

Want to get even more reach with videos on Facebook? Go live. Live Facebook videos will improve your reach on Facebook.  According to Social Media Examiner:

While Facebook gives priority to video in the news feed, Live video ranks even higher. According to Facebook, people spend triple the amount of time watching a video when it’s live, because of the nature of live content: it’s exciting, in-the-moment, and the next best thing to being there.

LinkedIn Videos

LinkedIn doesn’t support native video for status updates, so if you want to update your status with video, you’re going to have to upload them to a web page, YouTube, or Vimeo first.

You can, however, upload videos (or share links) to your LinkedIn profile page. Beefing up your LinkedIn profile with videos is a good idea, as these videos will stay archived in your profile.

Twitter Videos

Native videos are supported by Twitter, and they tend to get more engagement than non-native videos, as reported by Social Media Today.

In true Twitter form, native videos on this social media platform are only allowed to be up to 140 seconds long.

For this reason, you might have to cut down your videos for Twitter, or create teasers or trailers with strong calls-to-action to seek out the full-length videos elsewhere.

Instagram Videos

Instagram is such a powerhouse app for sharing photographs, it is easy to forget that Instagram videos can help with your overall engagement as well.

Instagram videos can only be up to 60 seconds in length – so again, as with Twitter – if you can’t get your message out within this time constraint, you can create teaser videos with strong calls-to-action to click the link in your Instagram bio to see the full version.

Remember – only the bio link is clickable in Instagram. So refrain from posting long, convoluted links to videos in your captions or within your videos and images – as they will likely go ignored.

Video and social media go hand-in-hand, and by the looks of it, many marketers agree that this is where the future of online marketing is headed.

Are you planning on jumping on the video-social bandwagon? Why or why not? Tell me in a comment below!

Get my free ebook, “How to Blog Like an Entrepreneur” now – CLICK HERE!

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