Posts Tagged ‘brand’

How to Identify Your Target Market Using Social Media

Identifying your target audience can be tricky business. As a business owner, if you don’t have your target audience locked down, you risk wasting valuable time and resources marketing ineffectively to people who might not benefit from your product or service. A common mistake that entrepreneurs make is trying to be everything to everyone. In…

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Why Photographers Need to Stop Worrying About That Beckham Kid

Mega label Burberry recently announced that they are delegating a prestigious and much sought-after photography assignment to a 16-year old kid. But not just any kid. Brooklyn Beckham is the privileged offspring of none other than soccer legend David Beckham and pop icon Victoria Beckham (also known as Posh Spice). The fashion photography community is…

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How to Use LinkedIn Like an Entrepreneur

LinkedIn is like the designated driver of social media. As small business owners, we’re glad to have it, but… boring. The thing to remember about LinkedIn is that it was originally created for job-seekers, not entrepreneurs. So if you’ve experienced frustration promoting your small business on LinkedIn, try to be a bit forgiving. Should you…

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