Tag Archives: small business

How to Identify Your Target Market Using Social Media

Identifying your target audience can be tricky business. As a business owner, if you don’t have your target audience locked down, you risk wasting valuable time and resources marketing ineffectively to people who might not benefit from your product or … Continue reading

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The Secret to Creating Great Content

It’s no big secret that the future of online marketing lies in creating great content. Content is just a buzzword for “information”, and in the context of online marketing, that could come in the form of a blog, a tweet, … Continue reading

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How to Switch to an Instagram Business Profile

If you are an entrepreneur using Instagram to promote your business, you may want to consider switching to an Instagram business profile. Instagram’s decision to provide users with a business option is a significant one. If anything, it acknowledges what … Continue reading

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How to Beat Facebook Algorithms

If you are an entrepreneur and using social media to market your business, you have likely found yourself in a face-off with an algorithm. Facebook’s algorithm (sometimes called EdgeRank) is probably the most despised by business owners and social media … Continue reading

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5 Social Media Marketing Myths BUSTED

When it comes to social media marketing, every entrepreneur has their own theories. Some of these theories are just pure fiction. I feel that most misconceptions about social media marketing come from business owners who are just looking for an … Continue reading

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5 Ways to Make Your Blog More Appealing

If you write a blog as part of your business marketing strategy, you will want to do everything you can to get your blog to stand out. Good news! Getting noticed and read doesn’t necessarily have to be complicated. Here … Continue reading

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“What Do I Write About!?” How To Find Topics For Your Blog

Writer’s block happens to all of us. And it bites. If you are a blogger, and particularly if you are an entrepreneur who blogs as a way to promote your business, writer’s block can be particularly terrifying. For the blogging … Continue reading

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